Scotia Caribbean Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Scotia Caribbean’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scotia Caribbean.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Scotia Caribbean

App Name : Scotia Caribbean

Logo

Scotia Caribbean-SocialPeta

OS : Android

Network : Facebook,Instagram,YouTube

Developer : Scotiabank

Publisher : Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free),APUS Browser - Fast Download Private Secure,BeautyPlus - Easy Photo Editor Selfie Camera,YouCam Perfect - Best Selfie Camera Photo Editor,Blue Light Filter,AirBrush: Easy Photo Editor,7 Minute Workout,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 49

Duration : 184

Popularity : 3,562

2. Scotia Caribbean’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Scotia Caribbean in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Scotia Caribbean in the recent period. As of 2020-09-07, among the Scotia Caribbean‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 60.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 20.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Scotia Caribbean’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 53.51%,

YouTube’s proportion is 39.38%,

Instagram’s proportion is 7.1%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Scotia Caribbean‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Scotia Caribbean

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scotia Caribbean. We can see some advertising trends.

Top 1 Ad Creative of Scotia Caribbean

Ad Details :

Headline :Scotia Caribbean

Text :How to pay your credit card with the new Scotia Caribbean app.

Top 2 Ad Creative of Scotia Caribbean

Ad Details :

Headline :Scotia Caribbean

Text :How to pay a bill with the new Scotia Caribbean app.

Top 3 Ad Creative of Scotia Caribbean

Ad Details :

Headline :Scotia Caribbean

Text :The new Scotia App is here. Download today.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 33 27 40
Popularity 145 133 113
Dimensions 640 x 640 640 x 640 640 x 640
Creative Type Video Video Video
Network Facebook Instagram Facebook
Related Ads 1 1 2
Countries Trinidad and Tobago United Kingdom,United States,Canada,Australia United Kingdom,Canada,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Scotia Caribbean in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Scotia Caribbean’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Scotia Caribbean, you can click the app name below to view related reports.