Scotia Caribbean Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scotia Caribbean's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scotia Caribbean.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scotia Caribbean
App Name : Scotia Caribbean
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Scotiabank
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Block Puzzle Jewel Legend,Fotor - Photo Editor&Collage,MySQL QueryDB Client,GulogGratis
Total creative ads during the time period : 125
Duration : 444
Popularity : 8,856
Check ASO Keywords of Scotia Caribbean
2. Scotia Caribbean’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scotia Caribbean in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scotia Caribbean in the recent period. As of 2021-05-25, among the Scotia Caribbean‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Scotia Caribbean's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Scotia Caribbean‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Scotia Caribbean
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scotia Caribbean. We can see some advertising trends.
Top 1 Ad Creative of Scotia Caribbean
Ad Details ：
Headline ：Scotia Caribbean
Text ：Visit our NEW branch #anyday #anytime #stayhome #staysafe Pay bills, transfer money, pay credit card and much more! #BankatHome #DigitalBanking #BringBankingHome #ScotiabankTT
Top 2 Ad Creative of Scotia Caribbean
Ad Details ：
Headline ：Scotia Caribbean
Text ：How to pay a bill with the new Scotia Caribbean app.
Top 3 Ad Creative of Scotia Caribbean
Ad Details ：
Headline ：
Text ：Have you tried our OnLine Banking and NEW mobile app yet? :) Follow our easy how-to guides and register today on tt.scotiabank.com OR you can enrol when you download the Scotia Caribbean app in the iOS app store or the Google Play Store. #BankoftheYear #DigitalBank #ScotiabankTT
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 87 | 27 | 34 |
| Popularity | 273 | 134 | 105 |
| Dimensions | 1080 x 1080 | 640 x 640 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 2 |
| Countries | Trinidad and Tobago | Australia,United States,Canada,United Kingdom | United States,Canada,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scotia Caribbean in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Scotia Caribbean's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scotia Caribbean, you can click the app name below to view related reports, or you can find more info in ASOTools.