Scotiabank Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Scotiabank Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Scotiabank Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Scotiabank Mobile Banking
App Name : Scotiabank Mobile Banking
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Scotiabank
Publisher : Instagram,Facebook
Total creative ads during the time period : 67
Duration : 544
Popularity : 11,297
Check ASO Keywords of Scotiabank Mobile Banking
2. Scotiabank Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Scotiabank Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Scotiabank Mobile Banking in the recent period. As of 2021-05-26, among the Scotiabank Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Scotiabank Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Scotiabank Mobile Banking‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Scotiabank Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Scotiabank Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of Scotiabank Mobile Banking
Ad Details ：
Headline ：Send home some love.
Text ：Send international money transfers for just $1.99.* Explore the new, redesigned Scotiabank mobile app today!
Top 2 Ad Creative of Scotiabank Mobile Banking
Ad Details ：
Headline ：Pay your bills in the moment.
Text ：It’s easy to get distracted. Schedule bill payments so you have one less thing to remember. Check out the new, redesigned Scotiabank mobile app today!
Top 3 Ad Creative of Scotiabank Mobile Banking
Ad Details ：
Headline ：Pay your bills in the moment.
Text ：It’s easy to get distracted. Schedule bill payments so you have one less thing to remember. Check out the new, redesigned Scotiabank mobile app today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 158 | 134 |
| Popularity | 784 | 660 | 569 |
| Dimensions | 400 x 400 | 400 x 400 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | Canada | Canada | Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Scotiabank Mobile Banking in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Scotiabank Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Scotiabank Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.