Senior Next Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Senior Next's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Senior Next.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Senior Next
App Name : Senior Next
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Online Connections Inc.
Publisher : Instagram,30 Day Fitness Challenge - Workout at Home,Facebook,Ameba,Fotor - Photo Editor&Collage,Alarm Clock
Total creative ads during the time period : 267
Duration : 749
Popularity : 73,613
Check ASO Keywords of Senior Next
2. Senior Next’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Senior Next in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Senior Next in the recent period. As of 2021-03-15, among the Senior Next‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Senior Next's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.57%,
Audience Network's proportion is 23.17%,
Instagram's proportion is 23.13%,
Messenger's proportion is 23.13%,
's proportion is .
In the date of 2021-03-15, Senior Next‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Senior Next
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Senior Next. We can see some advertising trends.
Top 1 Ad Creative of Senior Next
Ad Details ：
Headline ：The Safest Dating Site on the Web
Text ：Join the growing community of senior singles looking to connect
Top 2 Ad Creative of Senior Next
Ad Details ：
Headline ：The New Way of Dating
Text ：Join the growing community of senior singles looking to connect
Top 3 Ad Creative of Senior Next
Ad Details ：
Headline ：The Safest Dating Site on the Web
Text ：Join the growing community of senior singles looking to connect
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 219 | 154 | 178 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 400 | 600 x 384 | 600 x 399 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 52 | 19 | 25 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Senior Next in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Senior Next's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Senior Next, you can click the app name below to view related reports, or you can find more info in ASOTools.