SEPHORA - Beauty Shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SEPHORA - Beauty Shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SEPHORA - Beauty Shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SEPHORA - Beauty Shopping
App Name : SEPHORA - Beauty Shopping
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Sephora Digital
Publisher : Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,True Mobile Caller ID Locator & Call Blocker,Treehouse Table,USA Weather forecast,TalkU Free Calls +Free Texting +International Call,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 10,000
Duration : 1,439
Popularity : 3,237,528
Check ASO Keywords of SEPHORA - Beauty Shopping
2. SEPHORA - Beauty Shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SEPHORA - Beauty Shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SEPHORA - Beauty Shopping in the recent period. As of 2021-03-15, among the SEPHORA - Beauty Shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SEPHORA - Beauty Shopping's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.33%,
Facebook's proportion is 26.0%,
Messenger's proportion is 24.0%,
Audience Network's proportion is 20.67%,
's proportion is .
In the date of 2021-03-15, SEPHORA - Beauty Shopping‘s network with the most ads is Instagram and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of SEPHORA - Beauty Shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SEPHORA - Beauty Shopping. We can see some advertising trends.
Top 1 Ad Creative of SEPHORA - Beauty Shopping
Ad Details ：
Headline ：The Bestseller List❤️
Text ：Don’t miss out on top-rated beauty that everyone’s loving from Dior, Foreo, Lancôme and more! Discover and shop now. 💄 😍
Top 2 Ad Creative of SEPHORA - Beauty Shopping
Ad Details ：
Headline ：The Bestseller List❤️
Text ：Don’t miss out on top-rated beauty that everyone’s loving from Dior, Foreo, Lancôme and more! Discover and shop now. 💄 😍
Top 3 Ad Creative of SEPHORA - Beauty Shopping
Ad Details ：
Headline ：The Bestseller List❤️
Text ：Don’t miss out on top-rated beauty that everyone’s loving from Dior, Foreo, Lancôme and more! Discover and shop now. 💄 😍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 114 | 114 |
| Popularity | 869 | 866 | 866 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SEPHORA - Beauty Shopping in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free SEPHORA - Beauty Shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SEPHORA - Beauty Shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.