Sephora - Buy Makeup, Cosmetics, Hair & Skincare Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sephora - Buy Makeup, Cosmetics, Hair & Skincare's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sephora - Buy Makeup, Cosmetics, Hair & Skincare.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
App Name : Sephora - Buy Makeup, Cosmetics, Hair & Skincare
Logo：
OS : Android
Network : Audience Network,Facebook,Pinterest
Developer : Sephora USA, Inc.
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,Ant Smasher,Alarm Clock,AirBrush: Easy Photo Editor,Instagram,BeSoccer - Soccer Live Score,Light Bible: Daily Verses, Prayer, Audio Bible,Been Love Memory - Love Counter 2020
Total creative ads during the time period : 1,155
Duration : 2,289
Popularity : 77,704
Check ASO Keywords of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
2. Sephora - Buy Makeup, Cosmetics, Hair & Skincare’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sephora - Buy Makeup, Cosmetics, Hair & Skincare in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sephora - Buy Makeup, Cosmetics, Hair & Skincare in the recent period. As of 2021-01-04, among the Sephora - Buy Makeup, Cosmetics, Hair & Skincare‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-04, Sephora - Buy Makeup, Cosmetics, Hair & Skincare's the proportion of networks impressions are placed like this:
Facebook's proportion is 75.11%,
Instagram's proportion is 24.89%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-04, Sephora - Buy Makeup, Cosmetics, Hair & Skincare‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sephora - Buy Makeup, Cosmetics, Hair & Skincare. We can see some advertising trends.
Top 1 Ad Creative of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
Ad Details ：
Headline ：Find new lip loves
Text ：Want to update your lip lineup? 🤔 We'll help 🤗
Top 2 Ad Creative of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
Ad Details ：
Headline ：The Best Gifts Are Here
Text ：It’s the beauty you give. This holiday season, gift it forward.
Top 3 Ad Creative of Sephora - Buy Makeup, Cosmetics, Hair & Skincare
Ad Details ：
Headline ：Как Sephora сделала мобильное приложение удобнее для пользователей
Text ：В этой статье вы узнаете о принципах, которые помогли компании Sephora создать уникальное мобильное приложение для своих пользователей и повысить его эффективность.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 188 | 44 | 15 |
| Popularity | 481 | 219 | 85 |
| Dimensions | 750 x 750 | 426 x 426 | 540 x 281 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | ||
| Related Ads | 4 | 1 | 1 |
| Countries | Australia,United Kingdom,Canada,United States | United States | Russia |
| Language | English | English | Russian |
Through the above analysis, we can see that the most effective channel for Sephora - Buy Makeup, Cosmetics, Hair & Skincare in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Sephora - Buy Makeup, Cosmetics, Hair & Skincare's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sephora - Buy Makeup, Cosmetics, Hair & Skincare, you can click the app name below to view related reports, or you can find more info in ASOTools.