Shaperunner Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shaperunner's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shaperunner.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shaperunner
App Name : Shaperunner
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Ramboll Sverige
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,WhatSmiley - Smileys, Stickers & WAStickerApps,WomanLog Period Tracker & Calendar
Total creative ads during the time period : 144
Duration : 979
Popularity : 92,113
Check ASO Keywords of Shaperunner
2. Shaperunner’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shaperunner in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shaperunner in the recent period. As of 2021-03-15, among the Shaperunner‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 69.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shaperunner's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.06%,
Messenger's proportion is 25.34%,
Audience Network's proportion is 23.85%,
Instagram's proportion is 23.75%,
's proportion is .
In the date of 2021-03-15, Shaperunner‘s network with the most ads is Messenger and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Shaperunner
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shaperunner. We can see some advertising trends.
Top 1 Ad Creative of Shaperunner
Ad Details ：
Headline ：Hållbara samhällen börjar med hållbara människor
Text ：ShapeRunner innehåller röststyrda promenad- och löprundor i stadsmiljö. Gå varvet runt ankan och upptäck Västerås från en ny sida!
Top 2 Ad Creative of Shaperunner
Ad Details ：
Headline ：Shaperunner
Text ：Appen ShapeRunner innehåller röststyrda löprundor i stadsmiljö. Ett perfekt sätt att...
Top 3 Ad Creative of Shaperunner
Ad Details ：
Headline ：Hållbara samhällen börjar med hållbara människor
Text ：ShapeRunner innehåller röststyrda promenad- och löprundor i stadsmiljö. Gå varvet runt ankan och upptäck Västerås från en ny sida!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 305 | 266 | 266 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 6 | 7 | 5 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Shaperunner in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Shaperunner's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shaperunner, you can click the app name below to view related reports, or you can find more info in ASOTools.