SHARE NOW (car2go & DriveNow) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SHARE NOW (car2go & DriveNow)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SHARE NOW (car2go & DriveNow).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SHARE NOW (car2go & DriveNow)
App Name : SHARE NOW (car2go & DriveNow)
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : SHARENOW GmbH
Publisher : Instagram,Facebook,Treehouse Table,Korean Food Recipes - 10k Recipes,Tandem Language Exchange: Speak & learn languages,USA Weather forecast
Total creative ads during the time period : 2,810
Duration : 1,964
Popularity : 563,969
Check ASO Keywords of SHARE NOW (car2go & DriveNow)
2. SHARE NOW (car2go & DriveNow)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SHARE NOW (car2go & DriveNow) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SHARE NOW (car2go & DriveNow) in the recent period. As of 2021-03-15, among the SHARE NOW (car2go & DriveNow)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.51%, Carousel category's proportion is 7.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SHARE NOW (car2go & DriveNow)'s the proportion of networks impressions are placed like this:
Facebook's proportion is 26.57%,
Instagram's proportion is 26.24%,
Audience Network's proportion is 23.92%,
Messenger's proportion is 23.27%,
's proportion is .
In the date of 2021-03-15, SHARE NOW (car2go & DriveNow)‘s network with the most ads is Facebook and its proportion is 26.43%.
3. Top 3 Ad Creative Analysis of SHARE NOW (car2go & DriveNow)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SHARE NOW (car2go & DriveNow). We can see some advertising trends.
Top 1 Ad Creative of SHARE NOW (car2go & DriveNow)
Ad Details ：
Headline ：Jetzt kostenlos registrieren* 👉
Text ：Mercedes-Benz und BMW Fahrzeuge jetzt in einer einzigen App vereint. SHARE NOW ist da! 🚗 Versicherung, Parken und Benzin inklusive ✔
Top 2 Ad Creative of SHARE NOW (car2go & DriveNow)
Ad Details ：
Headline ：Jetzt kostenfrei registrieren 🚗
Text ：Jetzt ein Auto in deiner Nähe finden - so einfach geht's: ✔ App downloaden ✔ Auto suchen Registriere dich gratis und erhalte 5€ Guthaben* 🚗☀👍
Top 3 Ad Creative of SHARE NOW (car2go & DriveNow)
Ad Details ：
Headline ：car2go & DriveNow werden SHARE NOW 🚗
Text ：Carsharing in Berlin mit Mercedes-Benz, BMW, MINI und smart Fahrzeugen. Jetzt registrieren! 🚗☀👍
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 287 | 302 | 196 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 314 | 600 x 314 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 12 |
| Countries | Germany,Liechtenstein,Austria | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for SHARE NOW (car2go & DriveNow) in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SHARE NOW (car2go & DriveNow)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SHARE NOW (car2go & DriveNow), you can click the app name below to view related reports, or you can find more info in ASOTools.