Shell Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shell's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shell.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shell
App Name : Shell
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Shell Information Technology International B.V.
Publisher : GPS Navigation Free,Compass For Android,GPS Route Finder GPS Navigation Maps Directions,Thermometer - Room Temperature,Revisar Placa,Bitcoin News Cryptocurrency News,Instagram,Running Fitness & Calorie Sport tracker,Questions To Ask Your Crush
Total creative ads during the time period : 1,640
Duration : 2,070
Popularity : 6,679
Check ASO Keywords of Shell
2. Shell’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shell in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shell in the recent period. As of 2021-05-27, among the Shell‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Shell's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Shell‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Shell
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shell. We can see some advertising trends.
Top 1 Ad Creative of Shell
Ad Details ：
Headline ：Shell Go+ App
Text ：🎉 It’s finally here! 🎉 Easily earn points and redeem personalized rewards, perks, benefits, and offers exclusively available to Shell Go+ App members. Download the app on iOS and android now! #ShellGoPlus
Top 2 Ad Creative of Shell
Ad Details ：
Headline ：Shell Go+ App
Text ： It’s finally here! Easily earn points and redeem personalized rewards, perks, benefits, and offers exclusively available to Shell Go+ App members. Download the app on iOS and android now! #ShellGoPlus
Top 3 Ad Creative of Shell
Ad Details ：
Headline ：
Text ：Alıştığınız deli2go kahve lezzeti, şimdi yeni tasarımlarla yeni boyunda... #DahaİyiBirYolculuğa deli2go kahve ile başlamak isteyenlerin rotası yine Shell Select! ☕ Mustafakemalpaşa, Akhisar ve Gemlik istasyonlarımızda...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 29 | 18 | 24 |
| Popularity | 189 | 145 | 118 |
| Dimensions | 400 x 400 | 640 x 640 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,United Kingdom,Canada,Australia | Philippines | Turkey |
| Language | English | English | Turkish |
Through the above analysis, we can see that the most effective channel for Shell in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Shell's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shell, you can click the app name below to view related reports, or you can find more info in ASOTools.