Shema Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shema's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shema.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shema
App Name : Shema
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Andrew Shemet
Publisher : Instagram,Facebook,guess picture,Bir Masal,Подбор имени ребенка,Block Puzzle,Pregnancy Tracker,Learn Chinese free for beginners,Find Differences 2019 Level 31
Total creative ads during the time period : 142
Duration : 538
Popularity : 22,693
Check ASO Keywords of Shema
2. Shema’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shema in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shema in the recent period. As of 2021-03-15, among the Shema‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shema's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Shema‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Shema
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shema. We can see some advertising trends.
Top 1 Ad Creative of Shema
Ad Details ：
Headline ：SHEMA - Baby Sleep Tracker
Text ：Make your child's sleeps better with the experts and library of sounds!🤩
Top 2 Ad Creative of Shema
Ad Details ：
Headline ：
Text ：Shema, милый котёнок для сна.
Мурлычет, поет колыбельные, светится и вибрирует.
Создан из гипоаллергенного велюра.
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В память игрушки записаны авторские мелодии и аудиомедитации, которые успокаивают и настраивают на сон. Есть возможность дополнительно загрузить любимые сказки и колыбельные.
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Игрушка синхронизируется с мобильным приложением, где можно установить индивидуальные настройки для режима свечения и ночника, уровня вибрации или выбрать любимую мелодию.
Top 3 Ad Creative of Shema
Ad Details ：
Headline ：SHEMA - Baby Sleep Tracker
Text ：Make your child's sleeps better with the experts and library of sounds!🤩
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 238 | 164 |
| Popularity | 981 | 978 | 976 |
| Dimensions | 600 x 600 | 400 x 400 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United Kingdom | Russia | United Kingdom |
| Language | English | Russian | English |
Through the above analysis, we can see that the most effective channel for Shema in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Shema's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shema, you can click the app name below to view related reports, or you can find more info in ASOTools.