Shopee: 9.9 Super Shopping Day Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shopee: 9.9 Super Shopping Day’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopee: 9.9 Super Shopping Day.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shopee: 9.9 Super Shopping Day
App Name : Shopee: 9.9 Super Shopping Day
OS : Android
Network : Audience Network,Google Ads(Admob),Facebook
Developer : Shopee
Publisher : Sweet Selfie Camera:Beauty cam,photoselfie editor,Tandem Language Exchange: Speak learn languages,Treehouse Table,USA Weather forecast,BeautyPlus - Easy Photo Editor Selfie Camera,Vegan Recipes Free,SHAREit - Transfer Share,Bible,True Mobile Caller ID Locator Call Blocker
Total creative ads during the time period : 569,337
Duration : 1,890
Popularity : 22,274,427
2. Shopee: 9.9 Super Shopping Day’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Shopee: 9.9 Super Shopping Day in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopee: 9.9 Super Shopping Day in the recent period. As of 2020-09-07, among the Shopee: 9.9 Super Shopping Day‘s ad creative, the Html category’s proportion is 87.92%, Video category’s proportion is 0.28%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.84%, Carousel category’s proportion is 10.96%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Shopee: 9.9 Super Shopping Day’s the proportion of networks impressions are placed like this:
Vungle’s proportion is 30.68%,
Google Ads(Admob)’s proportion is 30.46%,
IronSource’s proportion is 27.7%,
Facebook’s proportion is 11.16%,
’s proportion is .
In the date of 2020-09-07, Shopee: 9.9 Super Shopping Day‘s network with the most ads is Google Ads(Admob) and its proportion is 88.2%.
3. Top 3 Ad Creative Analysis of Shopee: 9.9 Super Shopping Day
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopee: 9.9 Super Shopping Day. We can see some advertising trends.
Top 1 Ad Creative of Shopee: 9.9 Super Shopping Day
Ad Details ：
Headline ：ShopeePH: 3.3 Fashion Festival
Text ：#1 Online Shopping App Free Shipping 0 min spend | 15% Coins Cashback
Top 2 Ad Creative of Shopee: 9.9 Super Shopping Day
Ad Details ：
Headline ：Free Shipping 0 Min Spend
Text ：Daily 100% Cashback
Top 3 Ad Creative of Shopee: 9.9 Super Shopping Day
Ad Details ：
Headline ：Shopee PH: 2.2 50% Off Sale
Text ：Get ready for Shopee's 2.2 50% OFF Sale this January 17 to February 2, 2020......
Basic Info of Top 3 Ad Creative
|Dimensions||1200 x 627||640 x 360||1200 x 627|
|Countries||Canada,United Kingdom,United States,Australia||United Kingdom,Canada,United States,Australia||United States,United Kingdom,Australia,Canada|
Through the above analysis, we can see that the most effective channel for Shopee: 9.9 Super Shopping Day in recent advertising is Mobvista, and the main creative type is Image.
In conclusion: The above is a free Shopee: 9.9 Super Shopping Day’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shopee: 9.9 Super Shopping Day, you can click the app name below to view related reports.