Shopopop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shopopop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shopopop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shopopop
App Name : Shopopop
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Agilinnov'
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,100+ Detox Drinks - Healthy Recipes,Video Locker - Hide Videos,USA Weather forecast
Total creative ads during the time period : 228
Duration : 1,133
Popularity : 58,369
Check ASO Keywords of Shopopop
2. Shopopop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shopopop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shopopop in the recent period. As of 2021-03-15, among the Shopopop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 39.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.65%, Carousel category's proportion is 17.65%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Shopopop's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.81%,
Instagram's proportion is 30.23%,
Messenger's proportion is 27.8%,
Audience Network's proportion is 11.16%,
's proportion is .
In the date of 2021-03-15, Shopopop‘s network with the most ads is Instagram and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of Shopopop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shopopop. We can see some advertising trends.
Top 1 Ad Creative of Shopopop
Ad Details ：
Headline ：À vous de livrer !
Text ：📢 De nouveaux partenaires arrivent régulièrement ! Ne manquez pas de nouvelles livraisons en activant vos notifications !
Top 2 Ad Creative of Shopopop
Ad Details ：
Headline ：À vous de livrer !
Text ：📢 De nouveaux partenaires arrivent régulièrement ! Ne manquez pas de nouvelles livraisons en activant vos notifications !
Top 3 Ad Creative of Shopopop
Ad Details ：
Headline ：À vous de livrer !
Text ：📢 De nouveaux partenaires arrivent régulièrement ! Ne manquez pas de nouvelles livraisons en activant vos notifications !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 160 | 160 | 160 |
| Popularity | 978 | 978 | 978 |
| Dimensions | 240 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | France | France | France |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Shopopop in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Shopopop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shopopop, you can click the app name below to view related reports, or you can find more info in ASOTools.