Shortcuts Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Shortcuts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shortcuts.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Shortcuts

App Name : Shortcuts

Logo

Shortcuts-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Apple

Publisher : 触宝电话

Total creative ads during the time period : 19

Duration : 2,093

Popularity : 1,169

2. Shortcuts’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Shortcuts in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Shortcuts in the recent period. As of 2020-09-04, among the Shortcuts‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, Shortcuts’s the proportion of networks impressions are placed like this:

百度’s proportion is 35.87%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, Shortcuts‘s network with the most ads is 百度 and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Shortcuts

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shortcuts. We can see some advertising trends.

Top 1 Ad Creative of Shortcuts

Ad Details :

Headline :ios固件下载

Text :ios固件下载

Top 2 Ad Creative of Shortcuts

Ad Details :

Headline :'Hey, Siri, I'm getting pulled over.' How your iPhone can auto-record your police encounter

Text :A Siri shortcut can share your location and create a video with a simple command.

Top 3 Ad Creative of Shortcuts

Ad Details :

Headline :'Hey, Siri, I'm getting pulled over.' How your iPhone can auto-record your police encounter

Text :A Siri shortcut can share your location and create a video with a simple command.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 125 31 31
Popularity 463 150 150
Dimensions 280 x 200 756 x 567 756 x 567
Creative Type Image Image Image
Network Facebook Audience Network
Related Ads 2 1 1
Countries Nigeria,South Africa Nigeria,South Africa
Language NA English English

Through the above analysis, we can see that the most effective channel for Shortcuts in recent advertising is , and the main creative type is Image.

In conclusion: The above is a free Shortcuts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Shortcuts, you can click the app name below to view related reports.