Shutterfly: Cards, Gifts, Free Prints, Photo Books Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Shutterfly: Cards, Gifts, Free Prints, Photo Books's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Shutterfly: Cards, Gifts, Free Prints, Photo Books.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Shutterfly: Cards, Gifts, Free Prints, Photo Books
App Name : Shutterfly: Cards, Gifts, Free Prints, Photo Books
Logo：
OS : Android
Network : AppLovin,Audience Network,Facebook
Developer : Shutterfly, Inc
Publisher : Instagram,Treehouse Table,Fortune in Vegas Jackpot Slots,UC Mini-Download Video Status & Movies,Korean Food Recipes - 10k Recipes,Vegan Recipes - Free Vegan Food Cookbook,Video Collage Maker,SHAREit - Transfer & Share,Universal Email App
Total creative ads during the time period : 9,490
Duration : 2,211
Popularity : 73,398
Check ASO Keywords of Shutterfly: Cards, Gifts, Free Prints, Photo Books
2. Shutterfly: Cards, Gifts, Free Prints, Photo Books’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Shutterfly: Cards, Gifts, Free Prints, Photo Books in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Shutterfly: Cards, Gifts, Free Prints, Photo Books in the recent period. As of 2021-05-25, among the Shutterfly: Cards, Gifts, Free Prints, Photo Books‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 7.69%, Playable Ads category's proportion is 0.0%, Image category's proportion is 92.31%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Shutterfly: Cards, Gifts, Free Prints, Photo Books's the proportion of networks impressions are placed like this:
Messenger's proportion is 33.79%,
Facebook's proportion is 33.48%,
Instagram's proportion is 32.74%,
's proportion is ,
's proportion is .
In the date of 2021-05-25, Shutterfly: Cards, Gifts, Free Prints, Photo Books‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Shutterfly: Cards, Gifts, Free Prints, Photo Books
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Shutterfly: Cards, Gifts, Free Prints, Photo Books. We can see some advertising trends.
Top 1 Ad Creative of Shutterfly: Cards, Gifts, Free Prints, Photo Books
Ad Details ：
Headline ：App Exclusive: Free Photo Book A Month
Text ：Pop your latest pics into a FREE 6x6 soft cover photo book every month, only on our app. It’s that easy!
Top 2 Ad Creative of Shutterfly: Cards, Gifts, Free Prints, Photo Books
Ad Details ：
Headline ：Unlimited Free Prints
Text ：Capture every little moment. Get Unlimited Free 4x4 and 4x6 prints when you download the Shutterfly app. No code needed.
Top 3 Ad Creative of Shutterfly: Cards, Gifts, Free Prints, Photo Books
Ad Details ：
Headline ：Get Unlimited $2 Magnets + Free Shipping
Text ：Now this is fridge-worthy! Personalize unlimited photo magnets for just $2 each with free shipping when you buy 5 or more on our app. Use code APPMAGS. Ends soon.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 353 | 193 |
| Popularity | 999 | 995 | 993 |
| Dimensions | 1198 x 626 | 1200 x 627 | 400 x 400 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 2 | 4 | 1 |
| Countries | United Kingdom,Australia,United States,Canada | United Kingdom,Malaysia,United States,Australia,Canada | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Shutterfly: Cards, Gifts, Free Prints, Photo Books in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Shutterfly: Cards, Gifts, Free Prints, Photo Books's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Shutterfly: Cards, Gifts, Free Prints, Photo Books, you can click the app name below to view related reports, or you can find more info in ASOTools.