Simpl Pay Later Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Simpl Pay Later's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Simpl Pay Later.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Simpl Pay Later
App Name : Simpl Pay Later
Logo：
OS : Android
Network : Audience Network,Messenger,Instagram
Developer : GetSimpl Tech
Publisher : Instagram,Facebook
Total creative ads during the time period : 532
Duration : 607
Popularity : 93,271
Check ASO Keywords of Simpl Pay Later
2. Simpl Pay Later’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Simpl Pay Later in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Simpl Pay Later in the recent period. As of 2021-03-15, among the Simpl Pay Later‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 44.44%, Carousel category's proportion is 46.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Simpl Pay Later's the proportion of networks impressions are placed like this:
Instagram's proportion is 33.22%,
Facebook's proportion is 24.99%,
Audience Network's proportion is 21.13%,
Messenger's proportion is 20.65%,
's proportion is .
In the date of 2021-03-15, Simpl Pay Later‘s network with the most ads is Facebook and its proportion is 28.89%.
3. Top 3 Ad Creative Analysis of Simpl Pay Later
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Simpl Pay Later. We can see some advertising trends.
Top 1 Ad Creative of Simpl Pay Later
Ad Details ：
Headline ：Simpl Pay- For existing users
Text ：Simpl lets you buy now and pay later on various websites and apps.
Top 2 Ad Creative of Simpl Pay Later
Ad Details ：
Headline ：Simpl Pay- For existing users
Text ：Simpl lets you buy now and pay later on various websites and apps.
Top 3 Ad Creative of Simpl Pay Later
Ad Details ：
Headline ：Simpl Pay- For existing users
Text ：Simpl lets you buy now and pay later on various websites and apps.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 129 | 129 | 129 |
| Popularity | 921 | 921 | 755 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | India | India | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Simpl Pay Later in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Simpl Pay Later's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Simpl Pay Later, you can click the app name below to view related reports, or you can find more info in ASOTools.