Simples Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Simples's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Simples.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Simples
App Name : Simples
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Compare The Market AU
Publisher : Instagram,Facebook,Crosswords,国旗カード アジア・オセアニア編 子供向け図鑑 教育・英語,野菜カード 子供向け図鑑 教育・知育・英語,Carnival Ice Cream Maker - Sweet Desserts,NIHSS,Guess the Word - MultiPlayer
Total creative ads during the time period : 127
Duration : 429
Popularity : 28,413
Check ASO Keywords of Simples
2. Simples’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Simples in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Simples in the recent period. As of 2021-03-16, among the Simples‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Simples's the proportion of networks impressions are placed like this:
Facebook's proportion is 60.36%,
Audience Network's proportion is 19.82%,
Instagram's proportion is 19.82%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Simples‘s network with the most ads is Facebook and its proportion is 71.43%.
3. Top 3 Ad Creative Analysis of Simples
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Simples. We can see some advertising trends.
Top 1 Ad Creative of Simples
Ad Details ：
Headline ：1000+ Petrol Stations | 1 App
Text ：It's time to make finding fuel 'simples'.
Top 2 Ad Creative of Simples
Ad Details ：
Headline ：1000+ Petrol Stations | 1 App
Text ：Save money on your next drive with the Simples fuel app.
Top 3 Ad Creative of Simples
Ad Details ：
Headline ：1000+ Petrol Stations | 1 App
Text ：Save money on your next drive with the Simples fuel app.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 111 | 111 | 111 |
| Popularity | 839 | 839 | 839 |
| Dimensions | 1000 x 668 | 1000 x 668 | 1000 x 668 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United Kingdom,Canada,United States,Australia | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Simples in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Simples's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Simples, you can click the app name below to view related reports, or you can find more info in ASOTools.