SimplyCook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SimplyCook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SimplyCook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SimplyCook
App Name : SimplyCook
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : SimplyCook.com
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Ameba,Fotor - Photo Editor&Collage,Chicken Recipes,omgchannel
Total creative ads during the time period : 980
Duration : 869
Popularity : 59,088
Check ASO Keywords of SimplyCook
2. SimplyCook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SimplyCook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SimplyCook in the recent period. As of 2021-05-25, among the SimplyCook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, SimplyCook's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-25, SimplyCook‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SimplyCook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SimplyCook. We can see some advertising trends.
Top 1 Ad Creative of SimplyCook
Ad Details ：
Headline ：Simplycook.com
Text ：Get 4 Recipe Kits for £3: bit.ly/SimplyCook-Offer20 Bored of the same meals every week? 😴 Not got enough time to cook? ⏳ Ordering too many takeaways? 🌯🍔🍕 Join over 100,000 home-chefs cooking restaurant quality meals in just 20 mins! Say goodbye 👋 to boring midweek meals, with over 💯 recipes to choose from. Start with 4 recipe kits for just £3 today 🎉
Top 2 Ad Creative of SimplyCook
Ad Details ：
Headline ：Simplycook.com
Text ：Bored of the same old meals? 😴 Choose from over 100 restaurant quality dishes you can cook at home with only a handful of ingredients. Start with 4 recipe kits delivered through your letterbox for just £3 today 🎉
Top 3 Ad Creative of SimplyCook
Ad Details ：
Headline ：Get 4 recipe kits for just £3!
Text ：Looking for a healthy start to the new year? Swap take-away's and ready meals for...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 141 | 87 |
| Popularity | 775 | 567 | 268 |
| Dimensions | 640 x 800 | 640 x 640 | 750 x 750 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 4 | 2 | 2 |
| Countries | United States,Australia,Canada,United Kingdom | Australia,United States,United Kingdom,Canada | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SimplyCook in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free SimplyCook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SimplyCook, you can click the app name below to view related reports, or you can find more info in ASOTools.