Skiptown Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Skiptown's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Skiptown.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Skiptown
App Name : Skiptown
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Skipper Pets
Publisher : Instagram,Facebook
Total creative ads during the time period : 175
Duration : 194
Popularity : 33,363
Check ASO Keywords of Skiptown
2. Skiptown’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Skiptown in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Skiptown in the recent period. As of 2021-03-15, among the Skiptown‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Skiptown's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.81%,
Audience Network's proportion is 25.06%,
Instagram's proportion is 23.75%,
Messenger's proportion is 22.39%,
's proportion is .
In the date of 2021-03-15, Skiptown‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Skiptown
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Skiptown. We can see some advertising trends.
Top 1 Ad Creative of Skiptown
Ad Details ：
Headline ：24 Drinks & Dog Beer
Text ：Skiptown dog park and bar is where all the dog people go! 24 drinks on tap, including dog beer! Weekly specials include Muddy Monday drink & bath night… your dog gets a bath and blow dry by our Skipper team and you get a drink... all for $18!
Top 2 Ad Creative of Skiptown
Ad Details ：
Headline ：Your Pup’s Backyard Dreamland
Text ：Skiptown is your pup’s backyard dreamland! Fully turfed outdoor play areas with plenty of sun and shade. All your dog’s friends are waiting for your pup to come play!
Top 3 Ad Creative of Skiptown
Ad Details ：
Headline ：The Place for Pups
Text ：Studies show dogs live longer when they get to play with their dog friends during the day. Skiptown daycare is the place where all the pups go to have fun. Fully turfed outdoor play areas. Skippers are expertly-trained pet care professionals.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 137 | 137 | 137 |
| Popularity | 630 | 595 | 595 |
| Dimensions | 1536 x 2048 | 2048 x 1365 | 1535 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Skiptown in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Skiptown's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Skiptown, you can click the app name below to view related reports, or you can find more info in ASOTools.