Skout — Meet New People Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Skout — Meet New People's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Skout — Meet New People.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Skout — Meet New People
App Name : Skout — Meet New People
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Skout, Inc.
Publisher : PhotoGrid Video Collage maker,GulogGratis,VivaVideo - Video Maker&Editor,手机铃声管家 - 酷炫好音色彩铃·免费高品质苹果手机铃声大全,好用的铃声设置助手,加密相册-加密保护隐私照片视频账号日记通讯录&密码锁住文件,iAlbum - 私人相册保险箱,Instagram,超声波哨子 - 狗控制器。超声哨子
Total creative ads during the time period : 137
Duration : 2,308
Popularity : 32,888
Check ASO Keywords of Skout — Meet New People
2. Skout — Meet New People’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Skout — Meet New People in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Skout — Meet New People in the recent period. As of 2021-03-13, among the Skout — Meet New People‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Skout — Meet New People's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.19%,
Instagram's proportion is 34.15%,
Audience Network's proportion is 15.83%,
Messenger's proportion is 15.83%,
's proportion is .
In the date of 2021-03-13, Skout — Meet New People‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Skout — Meet New People
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Skout — Meet New People. We can see some advertising trends.
Top 1 Ad Creative of Skout — Meet New People
Ad Details ：
Headline ：Go Live & Chat
Text ：Skout is the global network for meeting new people. Instantly meet people near you or around the world! See who is broadcasting in Live. Broadcast yourself and feel the love! Discover new friends nearby or around the globe. Millions of people are connecting and meeting through Skout every day. Us...
Top 2 Ad Creative of Skout — Meet New People
Ad Details ：
Headline ：Go Live & Chat
Text ：Who will you find on Skout? Download for free today and discover someone new!
Top 3 Ad Creative of Skout — Meet New People
Ad Details ：
Headline ：Go Live & Chat
Text ：Who will you find on Skout? Download for free today and discover someone new!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 730 | 343 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1024 x 1280 | 1024 x 1280 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 3 |
| Countries | Canada,Luxembourg,Uganda,Finland,Greenland,Chile,Spain,Puerto Rico,Bhutan,Somalia,Guinea,Germany,Iraq,Burkina Faso,Djibouti,Curaçao,Saint Barthélemy,Namibia,Maldives | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Skout — Meet New People in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Skout — Meet New People's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Skout — Meet New People, you can click the app name below to view related reports, or you can find more info in ASOTools.