Slate.com Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Slate.com's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Slate.com.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Slate.com
App Name : Slate.com
Logo：
OS : iOS
Network : Twitter,Facebook,Instagram
Developer : The Slate Group, LLC
Publisher : Instagram,Facebook
Total creative ads during the time period : 13
Duration : 1,589
Popularity : 417
Check ASO Keywords of Slate.com
2. Slate.com’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Slate.com in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Slate.com in the recent period. As of 2020-07-21, among the Slate.com‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-07-21, Slate.com's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.21%,
Instagram's proportion is 49.79%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-07-21, Slate.com‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Slate.com
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Slate.com. We can see some advertising trends.
Top 1 Ad Creative of Slate.com
Ad Details ：
Headline ：This Haunting Animation Maps the Journeys of 15,790 Slave Ships in Two Minutes
Text ：Usually, when we say “American slavery” or the “American slave trade,” we mean the American colonies or, later, the United States. But as we discussed ...
Top 2 Ad Creative of Slate.com
Ad Details ：
Headline ：Mesmerizing Photos of People Lying in a Week’s Worth of Their Trash
Text ：The United States has a trash problem. According to the U.S. Environmental Protection Agency, the average American produces more than 4 pounds of garbage per day. That’s more than double the amount produced in 1960, and it’s 50 percent more than the amount produced by Western Europeans. In January, photographer Gregg Segal Photography decided to put some imagery to those numbers. His ongoing series, “7 Days of Garbage,” shows Californian friends, neighbors, and relative strangers lying in the trash they created in one week.
Top 3 Ad Creative of Slate.com
Ad Details ：
Headline ：Raptors Prove Beating the Warriors Is Easy (if You Make Every Clutch Shot and Play Insane Defense)
Text ：https://slate.com/news-and-politics/2019/05/toronto-raptors-golden-state-warriors-nba-finals-game-1-defense-clutch-shots.html?via=rss
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 7 | 1 | 1 |
| Popularity | 64 | 51 | 51 |
| Dimensions | 718 x 512 | 718 x 512 | 780 x 520 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,Australia,United States | United States | Italy |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Slate.com in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free Slate.com's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Slate.com, you can click the app name below to view related reports, or you can find more info in ASOTools.