Sleep Cycle - Sleep Tracker Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sleep Cycle - Sleep Tracker's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sleep Cycle - Sleep Tracker.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sleep Cycle - Sleep Tracker
App Name : Sleep Cycle - Sleep Tracker
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Sleep Cycle AB
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,OLX Classifieds,MySQL QueryDB Client,GulogGratis
Total creative ads during the time period : 1,492
Duration : 1,936
Popularity : 248,328
Check ASO Keywords of Sleep Cycle - Sleep Tracker
2. Sleep Cycle - Sleep Tracker’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sleep Cycle - Sleep Tracker in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sleep Cycle - Sleep Tracker in the recent period. As of 2021-03-14, among the Sleep Cycle - Sleep Tracker‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Sleep Cycle - Sleep Tracker's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.01%,
Messenger's proportion is 25.01%,
Instagram's proportion is 25.0%,
Facebook's proportion is 24.99%,
's proportion is .
In the date of 2021-03-14, Sleep Cycle - Sleep Tracker‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sleep Cycle - Sleep Tracker
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sleep Cycle - Sleep Tracker. We can see some advertising trends.
Top 1 Ad Creative of Sleep Cycle - Sleep Tracker
Ad Details ：
Headline ：Beginnen Sie besser zu schlafen.
Text ：Mit Abstand die beste verfügbare Schlaf-Tracking-App. Es gibt keine vergleichbare App.
Top 2 Ad Creative of Sleep Cycle - Sleep Tracker
Ad Details ：
Headline ：Beginnen Sie besser zu schlafen.
Text ：Mit Abstand die beste verfügbare Schlaf-Tracking-App. Es gibt keine vergleichbare App.
Top 3 Ad Creative of Sleep Cycle - Sleep Tracker
Ad Details ：
Headline ：Aufwachen leicht gemacht.
Text ：Sleep Cycle analysiert Ihren Schlaf und weckt Sie, komplett ausgeruht zur perfekten Zeit.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 135 | 135 | 135 |
| Popularity | 923 | 923 | 922 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 222 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany,Switzerland,Austria | Germany,Switzerland,Austria | Germany,Switzerland,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Sleep Cycle - Sleep Tracker in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Sleep Cycle - Sleep Tracker's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sleep Cycle - Sleep Tracker, you can click the app name below to view related reports, or you can find more info in ASOTools.