SLM Mobile Banking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SLM Mobile Banking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SLM Mobile Banking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SLM Mobile Banking
App Name : SLM Mobile Banking
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Bank SLM AG
Publisher : Instagram,Facebook,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 15
Duration : 649
Popularity : 3,424
Check ASO Keywords of SLM Mobile Banking
2. SLM Mobile Banking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SLM Mobile Banking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SLM Mobile Banking in the recent period. As of 2021-05-18, among the SLM Mobile Banking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, SLM Mobile Banking's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.94%,
Instagram's proportion is 42.64%,
Audience Network's proportion is 3.21%,
Messenger's proportion is 3.21%,
's proportion is .
In the date of 2021-05-18, SLM Mobile Banking‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of SLM Mobile Banking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SLM Mobile Banking. We can see some advertising trends.
Top 1 Ad Creative of SLM Mobile Banking
Ad Details ：
Headline ：Mobile Banking | Bank SLM
Text ：Kennst du die SLM Mobile Banking App? Jetzt vor Ort bei uns einrichten lassen.
Top 2 Ad Creative of SLM Mobile Banking
Ad Details ：
Headline ：Mobile Banking | Bank SLM
Text ：Kennst du die SLM Mobile Banking App? Jetzt vor Ort bei uns einrichten lassen.
Top 3 Ad Creative of SLM Mobile Banking
Ad Details ：
Headline ：SLM Portfolio | Anlegen
Text ：Vermeiden Sie Wertverlust durch Negativzinsen 📉 Profitieren Sie von unseren Anlagemöglichkeiten:
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 320 | 320 | 77 |
| Popularity | 999 | 999 | 224 |
| Dimensions | 400 x 400 | 400 x 400 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 3 |
| Countries | Austria,Liechtenstein,Germany | Liechtenstein,Austria,Germany | Liechtenstein,Germany,Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for SLM Mobile Banking in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free SLM Mobile Banking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SLM Mobile Banking, you can click the app name below to view related reports, or you can find more info in ASOTools.