SM Surfaces Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SM Surfaces's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SM Surfaces.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SM Surfaces
App Name : SM Surfaces
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Santa Margherita S.p.a.
Publisher : Cisana TV+ TV Listings guide Norway EPG,Soft Pink Filter ♥ (Shades of pink),Create Poster mourning joke,KMEyePro,PaintCalc -Industrial Painting,Super English & Spanish Bible,Brazil FM Radios,Speak Hindi - 5000 Phrases & Sentences
Total creative ads during the time period : 114
Duration : 325
Popularity : 14,403
Check ASO Keywords of SM Surfaces
2. SM Surfaces’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SM Surfaces in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SM Surfaces in the recent period. As of 2021-05-14, among the SM Surfaces‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-14, SM Surfaces's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.61%,
Messenger's proportion is 25.61%,
Instagram's proportion is 24.44%,
Facebook's proportion is 24.33%,
's proportion is .
In the date of 2021-05-14, SM Surfaces‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SM Surfaces
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SM Surfaces. We can see some advertising trends.
Top 1 Ad Creative of SM Surfaces
Ad Details ：
Headline ：
Text ：Unexpected results, countless possibilities: discover Santamargherita surfaces in marble and quartz.
Top 2 Ad Creative of SM Surfaces
Ad Details ：
Headline ：
Text ：For over 50 years we have been transforming raw materials into extraordinary surfaces for kitchens, bathrooms and floors.
Top 3 Ad Creative of SM Surfaces
Ad Details ：
Headline ：
Text ：Venati, Venetian or classic terrazzo style: discover Santamargherita surfaces for every design need.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 57 | 57 | 57 |
| Popularity | 135 | 134 | 133 |
| Dimensions | |||
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 10 | 10 | 9 |
| Countries | Australia,United Kingdom,Canada,United States,Austria,Liechtenstein,Germany,San Marino,Italy | Australia,United Kingdom,Canada,United States,Austria,Liechtenstein,Germany,Italy,San Marino | Italy,San Marino,United Kingdom,Australia,United States,Canada,Austria,Germany,Liechtenstein |
| Language | English | English | Italian |
Through the above analysis, we can see that the most effective channel for SM Surfaces in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free SM Surfaces's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SM Surfaces, you can click the app name below to view related reports, or you can find more info in ASOTools.