Small Town Murders: Match 3 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Small Town Murders: Match 3's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Small Town Murders: Match 3.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Small Town Murders: Match 3
App Name : Small Town Murders: Match 3
Logo：
OS : iOS
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Rovio Entertainment Oyj
Publisher : Instagram,Facebook,Jean's Boutique Friends,Infinite Word Search Puzzles,Cooking Master Fever,GulogGratis
Total creative ads during the time period : 1,148
Duration : 520
Popularity : 128,940
Check ASO Keywords of Small Town Murders: Match 3
2. Small Town Murders: Match 3’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Small Town Murders: Match 3 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Small Town Murders: Match 3 in the recent period. As of 2021-03-15, among the Small Town Murders: Match 3‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Small Town Murders: Match 3's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.0%,
Instagram's proportion is 37.89%,
Audience Network's proportion is 16.3%,
Messenger's proportion is 2.8%,
's proportion is .
In the date of 2021-03-15, Small Town Murders: Match 3‘s network with the most ads is Audience Network and its proportion is 28.12%.
3. Top 3 Ad Creative Analysis of Small Town Murders: Match 3
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Small Town Murders: Match 3. We can see some advertising trends.
Top 1 Ad Creative of Small Town Murders: Match 3
Ad Details ：
Headline ：Solve the puzzle, solve the case.
Text ：🕵️♀️ Play matching puzzles and get to the bottom of this murder mystery!
Top 2 Ad Creative of Small Town Murders: Match 3
Ad Details ：
Headline ：Play for Free!
Text ：New game from the makers of Angry Birds! Do you have what it takes to catch a killer? 🔎
Top 3 Ad Creative of Small Town Murders: Match 3
Ad Details ：
Headline ：Can you solve the case?
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 286 | 242 | 155 |
| Popularity | 999 | 994 | 979 |
| Dimensions | 224 x 400 | 320 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,United Kingdom,Germany,Finland,Australia,United States | Australia,Austria,Belgium,Canada,Switzerland,Germany,Denmark,United Kingdom,Finland,France,Ireland,Netherlands,Norway,New Zealand,Sweden,United States | Finland,United States,United Kingdom,Australia,Germany,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Small Town Murders: Match 3 in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Small Town Murders: Match 3's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Small Town Murders: Match 3, you can click the app name below to view related reports, or you can find more info in ASOTools.