Smart-ID Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Smart-ID's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Smart-ID.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Smart-ID
App Name : Smart-ID
Logo：
OS : Android
Network : Facebook,Instagram
Developer : SK ID Solutions AS
Publisher : Instagram,Facebook
Total creative ads during the time period : 48
Duration : 932
Popularity : 2,896
Check ASO Keywords of Smart-ID
2. Smart-ID’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Smart-ID in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Smart-ID in the recent period. As of 2021-02-18, among the Smart-ID‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, Smart-ID's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-18, Smart-ID‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Smart-ID
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Smart-ID. We can see some advertising trends.
Top 1 Ad Creative of Smart-ID
Ad Details ：
Headline ：Swedbank Latvia
Text ：Izmanto biometrisko identifikāciju un reģistrē Smart-ID* ar pasi vai eID – bit.ly/2U9AMBn Tas būs vislabākais risinājums, ja: esi iegādājies jaunu ierīci; drīzumā beigsies vai jau ir beidzies Smart-ID termiņš; vēlies mainīt Smart-ID PIN kodus; jāpāriet no Smart-ID Basic uz Smart-ID QES. *ja tev ir derīgs vai iepriekš reģistrēts Smart-ID konts
Top 2 Ad Creative of Smart-ID
Ad Details ：
Headline ：NESTE 3,5 ct/l nuolaida
Text ：Susiekite NESTE programėlę su savo nuolaidų kortele ir pasirinkite -3,5 ct/l kiekvienam degalų pylimui! Kaip tai padaryti skaitykite ir nuorodoje: https://www.neste.lt/lt/neste-mobilioji-programele/duk
Top 3 Ad Creative of Smart-ID
Ad Details ：
Headline ：
Text ：Susiekite NESTE programėlę su savo nuolaidų kortele ir pasirinkite -3,5 ct/l kiekvienam degalų pylimui!📲👌 Spauskite ir sužinokite, kaip tai padaryti 👇
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 17 | 12 |
| Popularity | 107 | 90 | 78 |
| Dimensions | 720 x 720 | 640 x 640 | 600 x 600 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Latvia | Lithuania | Lithuania |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Smart-ID in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Smart-ID's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Smart-ID, you can click the app name below to view related reports, or you can find more info in ASOTools.