Pleng Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pleng's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pleng.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pleng
App Name : Pleng
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Smart Axiata Co., Ltd.
Publisher : Instagram,USA Weather forecast,Treehouse Table,Facebook,Universal Email App,SHAREit - Transfer & Share
Total creative ads during the time period : 658
Duration : 1,531
Popularity : 143,367
Check ASO Keywords of Pleng
2. Pleng’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pleng in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pleng in the recent period. As of 2021-05-25, among the Pleng‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 47.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 52.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Pleng's the proportion of networks impressions are placed like this:
Audience Network's proportion is 40.02%,
Instagram's proportion is 20.56%,
Messenger's proportion is 20.06%,
Facebook's proportion is 19.36%,
's proportion is .
In the date of 2021-05-25, Pleng‘s network with the most ads is Audience Network and its proportion is 29.49%.
3. Top 3 Ad Creative Analysis of Pleng
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pleng. We can see some advertising trends.
Top 1 Ad Creative of Pleng
Ad Details ：
Headline ：Pleng by Smart
Text ：
Top 2 Ad Creative of Pleng
Ad Details ：
Headline ：Pleng by Smart
Text ：ដោនឡូត Pleng app ដើម្បីស្តាប់បទចម្រៀងដ៏សម្បូរបែបឥតគិតលុយព្រមទាំងមានឱកាសឈ្នះ iPhone 11 ជារៀងរាល់ខែ!
Top 3 Ad Creative of Pleng
Ad Details ：
Headline ：Pleng by Smart
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 185 | 180 | 163 |
| Popularity | 994 | 993 | 985 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Cambodia | Cambodia | Cambodia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pleng in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Pleng's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pleng, you can click the app name below to view related reports, or you can find more info in ASOTools.