SmartCity Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SmartCity's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SmartCity.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SmartCity
App Name : SmartCity
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Energiedienst AG
Publisher : Pixel Block Gun 3D,Guide for Street Fighter V - Frame Data, Move Punisher, and More!,Counter Sniper Killer Assassin- FPS sniper showdown against notrorious mafia gangs,Dashy Box,极端的重型卡车-驾驶 & 运输货物 3D,Drift Mania Championship,Trucker: Mountain Delivery Sim,Thumb Drift - Furious Racing,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids
Total creative ads during the time period : 43
Duration : 447
Popularity : 4,749
Check ASO Keywords of SmartCity
2. SmartCity’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SmartCity in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SmartCity in the recent period. As of 2020-07-28, among the SmartCity‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-07-28, SmartCity's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-07-28, SmartCity‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of SmartCity
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SmartCity. We can see some advertising trends.
Top 1 Ad Creative of SmartCity
Ad Details ：
Headline ：
Text ：Starten Sie mit einem grünen Gewissen in die kalte Jahreszeit.
Heizen Sie mit NaturEnergie Gas, der Umwelt zuliebe. Denn die CO2-Emissionen, die bei der Produktion von NaturEnergie Gas entstehen, werden vollständig durch den Erwerb von Emissionszertifikaten kompensiert.
Einfach zu NaturEnergie Gas wechseln!
Top 2 Ad Creative of SmartCity
Ad Details ：
Headline ：
Text ：Starten Sie mit einem grünen Gewissen in die kalte Jahreszeit.
Heizen Sie mit NaturEnergie Gas, der Umwelt zuliebe. Denn die CO2-Emissionen, die bei der Produktion von NaturEnergie Gas entstehen, werden vollständig durch den Erwerb von Emissionszertifikaten kompensiert.
Einfach zu NaturEnergie Gas wechseln!
Top 3 Ad Creative of SmartCity
Ad Details ：
Headline ：Einfach zu 100 % Ökostrom wechseln.
Text ：Die Umwelt braucht Dich. Entscheide Dich jetzt für selbstgemachten, zertifizierten Ökostrom aus unseren Wasserkraftwerken am Hochrhein
und im Südschwarzwald. Gemeinsam schaffen wir eine sauberere Energiezukunft.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 81 | 81 | 77 |
| Popularity | 587 | 580 | 553 |
| Dimensions | 1936 x 1936 | 1936 x 1936 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | France,Germany,Switzerland | France,Germany,Switzerland | Germany,Switzerland |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for SmartCity in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SmartCity's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SmartCity, you can click the app name below to view related reports, or you can find more info in ASOTools.