Smile App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Smile App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Smile App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Smile App
App Name : Smile App
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Helvetia Group
Publisher : Instagram,Facebook,Simple Fax Free page - Send Fax from Phone,Millionaire 2019
Total creative ads during the time period : 99
Duration : 532
Popularity : 17,255
Check ASO Keywords of Smile App
2. Smile App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Smile App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Smile App in the recent period. As of 2021-05-20, among the Smile App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-20, Smile App's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.66%,
Instagram's proportion is 35.65%,
Messenger's proportion is 28.7%,
's proportion is ,
's proportion is .
In the date of 2021-05-20, Smile App‘s network with the most ads is Facebook and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Smile App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Smile App. We can see some advertising trends.
Top 1 Ad Creative of Smile App
Ad Details ：
Headline ：Calculer la prime!
Text ：Assurance sans Blabla
Top 2 Ad Creative of Smile App
Ad Details ：
Headline ：Jetzt Prämie berechnen!
Text ：NEU: Smile belohnt jetzt alle, die sicher fahren. 🚕
Top 3 Ad Creative of Smile App
Ad Details ：
Headline ：Jetzt Prämie berechnen!
Text ：NEU: Smile belohnt jetzt alle, die sicher fahren. 🚕
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 184 | 89 | 89 |
| Popularity | 988 | 652 | 651 |
| Dimensions | 400 x 224 | 426 x 240 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Switzerland | Switzerland | Switzerland |
| Language | French | German | German |
Through the above analysis, we can see that the most effective channel for Smile App in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Smile App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Smile App, you can click the app name below to view related reports, or you can find more info in ASOTools.