Smolsies Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Smolsies's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Smolsies.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Smolsies

App Name : Smolsies

Logo：

OS : iOS

Network : Google Ads(Admob),AppLovin,Chartboost

Developer : TutoTOONS

Publisher : Happy Wheels,Ballet Dancer Competition,Rockstar Girls Adventure Game,Fairy Land Rescue,经营BBQ烧烤小店 - 做饭小游戏大全,Doctor X - Med School,Score! Hero,Salón de Belleza Monstruo – Cambio Loco,Kitty Cat Love

Total creative ads during the time period : 110

Duration : 525

Popularity : 18,659

Check ASO Keywords of Smolsies

2. Smolsies’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Smolsies in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Smolsies in the recent period. As of 2021-05-28, among the Smolsies‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-28, Smolsies's the proportion of networks impressions are placed like this:

Chartboost's proportion is 92.55%,

Google Ads(Admob)'s proportion is 7.45%,

's proportion is ,

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In the date of 2021-05-28, Smolsies‘s network with the most ads is Chartboost and its proportion is 90.0%.

3. Top 3 Ad Creative Analysis of Smolsies

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Smolsies. We can see some advertising trends.

Top 1 Ad Creative of Smolsies

Ad Details ：

Headline ：Girls' Fave Virtual Pets

Text ：The Cutest Little Animals

Top 2 Ad Creative of Smolsies

Ad Details ：

Headline ：Girls\x27 Fave Virtual Pets

Text ：Grow a herd of adorable pom-pom creatures.

Top 3 Ad Creative of Smolsies

Ad Details ：

Headline ：Girls

Text ：The Cutest Little Animals

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Smolsies in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Smolsies's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Smolsies, you can click the app name below to view related reports, or you can find more info in ASOTools.

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