SOCAR MY Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SOCAR MY's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SOCAR MY.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SOCAR MY
App Name : SOCAR MY
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : SOCAR MOBILITY MALAYSIA
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Instagram,Ant Smasher,AirBrush: Easy Photo Editor,Facebook,Photo Editor & Pic Collage - Sweet Selfie Camera
Total creative ads during the time period : 633
Duration : 1,166
Popularity : 229,582
Check ASO Keywords of SOCAR MY
2. SOCAR MY’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SOCAR MY in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SOCAR MY in the recent period. As of 2021-03-16, among the SOCAR MY‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 25.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, SOCAR MY's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.31%,
Instagram's proportion is 29.31%,
Audience Network's proportion is 20.69%,
Messenger's proportion is 20.69%,
's proportion is .
In the date of 2021-03-16, SOCAR MY‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SOCAR MY
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SOCAR MY. We can see some advertising trends.
Top 1 Ad Creative of SOCAR MY
Ad Details ：
Headline ：Refer and Earn RM50
Text ：Your friends and family get a 5 hours FREE drive when you share your referral code. You will also get RM50 OFF when they complete their first booking
Top 2 Ad Creative of SOCAR MY
Ad Details ：
Headline ：Refer and Earn RM50
Text ：Your friends and family get a 5 hours FREE drive when you share your referral code. You will also get RM50 OFF when they complete their first booking
Top 3 Ad Creative of SOCAR MY
Ad Details ：
Headline ：BR-V, RUSH, CX-5 - Rent for 6 Hours with fuel!
Text ：Drive the car you want, without extra ownership costs. Choose the BR-V, Rush or CX-5. Feel freedom with SOCAR today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 276 | 276 | 262 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1201 x 1201 | 1201 x 1201 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United Kingdom,Australia,Canada,United States | Canada,Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SOCAR MY in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SOCAR MY's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SOCAR MY, you can click the app name below to view related reports, or you can find more info in ASOTools.