Social.mom - Parenting App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Social.mom - Parenting App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Social.mom - Parenting App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Social.mom - Parenting App
App Name : Social.mom - Parenting App
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Social.mom
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,MySQL QueryDB Client
Total creative ads during the time period : 323
Duration : 908
Popularity : 67,657
Check ASO Keywords of Social.mom - Parenting App
2. Social.mom - Parenting App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Social.mom - Parenting App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Social.mom - Parenting App in the recent period. As of 2021-03-16, among the Social.mom - Parenting App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Social.mom - Parenting App's the proportion of networks impressions are placed like this:
Facebook's proportion is 35.2%,
Instagram's proportion is 26.84%,
Audience Network's proportion is 19.2%,
Messenger's proportion is 18.77%,
's proportion is .
In the date of 2021-03-16, Social.mom - Parenting App‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Social.mom - Parenting App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Social.mom - Parenting App. We can see some advertising trends.
Top 1 Ad Creative of Social.mom - Parenting App
Ad Details ：
Headline ：L’app qui regroupe toutes les mamans.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Top 2 Ad Creative of Social.mom - Parenting App
Ad Details ：
Headline ：L’app qui regroupe toutes les mamans.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Top 3 Ad Creative of Social.mom - Parenting App
Ad Details ：
Headline ：The All Mom Community App.
Text ：Join moms in your neighborhood for support, friendship, activities and let’s face it relief! “In my first maternity leave, I felt very much alone. I found that 80% of moms feel lonely and I decided to do something about it” - Audrey Poulin, founder of social.mom Social.mom is a network for ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 245 | 203 | 316 |
| Popularity | 999 | 997 | 995 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 1000 x 667 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 3 |
| Countries | United States,Canada | Canada,United States | Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Social.mom - Parenting App in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Social.mom - Parenting App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Social.mom - Parenting App, you can click the app name below to view related reports, or you can find more info in ASOTools.