Sofamania Competitive Intelligence|Ad Analysis by SocialPeta

Sofamania Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sofamania's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sofamania.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sofamania

App Name : Sofamania

Logo

Sofamania-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Instagram

Developer :

Publisher : Instagram,Facebook,OLX Classifieds,Ant Smasher,Korean Food Recipes - 10k Recipes,开箱模拟器 for 皇室战争

Total creative ads during the time period : 82

Duration : 618

Popularity : 25,093

Check ASO Keywords of Sofamania

2. Sofamania’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sofamania in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sofamania in the recent period. As of 2021-03-02, among the Sofamania‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-02, Sofamania's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-03-02, Sofamania‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Sofamania

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sofamania. We can see some advertising trends.

Top 1 Ad Creative of Sofamania

Ad Details :

Headline :$399 Sofas - Almost Gone!

Text :Sofas & Sectionals as low as $399. Free shipping & free returns. Yea, crazy ... we know.

Top 2 Ad Creative of Sofamania

Ad Details :

Headline :Sofamania® | Affordable Designer Furniture Online | Sofamania.com

Text :Sofas & Sectionals as low as $399. Free shipping & free returns. Yea, crazy ... we know.

Top 3 Ad Creative of Sofamania

Ad Details :

Headline :Sofamania® | Affordable Designer Furniture Online | Sofamania.com

Text :Sofas & Sectionals as low as $399. Free shipping & free returns. Yea, crazy ... we know.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 183 183 183
Popularity 988 988 988
Dimensions 1100 x 1100 1440 x 1440 1440 x 1440
Creative Type Image Image Image
Network Instagram Messenger Instagram
Related Ads 1 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Sofamania in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Sofamania's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sofamania, you can click the app name below to view related reports, or you can find more info in ASOTools.