OTP m-bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OTP m-bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTP m-bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OTP m-bank
App Name : OTP m-bank
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : OTP BANKA SRBIJA
Publisher : Instagram,Facebook,Ameba
Total creative ads during the time period : 75
Duration : 674
Popularity : 7,316
Check ASO Keywords of OTP m-bank
2. OTP m-bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OTP m-bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OTP m-bank in the recent period. As of 2021-03-25, among the OTP m-bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-25, OTP m-bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.98%,
Instagram's proportion is 25.62%,
Audience Network's proportion is 24.2%,
Messenger's proportion is 24.2%,
's proportion is .
In the date of 2021-03-25, OTP m-bank‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of OTP m-bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTP m-bank. We can see some advertising trends.
Top 1 Ad Creative of OTP m-bank
Ad Details ：
Headline ：Sinhro paket za frilensere
Text ：Radiš kao frilenser? Kao korisnik našeg SINHRO frilenser paketa sada imaš pogodnost da evre i dolare menjaš po još povoljnijim uslovima.
Top 2 Ad Creative of OTP m-bank
Ad Details ：
Headline ：Sinhro paket za frilensere
Text ：Radiš kao frilenser? Kao korisnik našeg SINHRO frilenser paketa sada imaš pogodnost da evre i dolare menjaš po još povoljnijim uslovima.
Top 3 Ad Creative of OTP m-bank
Ad Details ：
Headline ：Sinhro paket za frilensere
Text ：Radiš kao frilenser? Kao korisnik našeg SINHRO frilenser paketa sada imaš pogodnost da evre i dolare menjaš po još povoljnijim uslovima.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 49 | 49 | 49 |
| Popularity | 265 | 265 | 265 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Croatia | Croatia | Croatia |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for OTP m-bank in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free OTP m-bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OTP m-bank, you can click the app name below to view related reports, or you can find more info in ASOTools.