Sogou Search Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sogou Search's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sogou Search.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sogou Search
App Name : Sogou Search
Logo：
OS : Android
Network : 搜狐新闻,搜狗浏览器,网易新闻
Developer : 北京搜狗信息服务有限公司
Publisher : 搜狗浏览器,搜狗浏览器-热点新闻短视频头条资讯
Total creative ads during the time period : 1,595
Duration : 707
Popularity : 383,332
Check ASO Keywords of Sogou Search
2. Sogou Search’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sogou Search in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sogou Search in the recent period. As of 2021-03-10, among the Sogou Search‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Sogou Search's the proportion of networks impressions are placed like this:
搜狗浏览器's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, Sogou Search‘s network with the most ads is 搜狗浏览器 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Sogou Search
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sogou Search. We can see some advertising trends.
Top 1 Ad Creative of Sogou Search
Ad Details ：
Headline ：本地火车站推出乘车神器，列车停靠几站台等信息分分钟搞清楚
Text ：
Top 2 Ad Creative of Sogou Search
Ad Details ：
Headline ：电视机维修价格-价格合理
Text ：
Top 3 Ad Creative of Sogou Search
Ad Details ：
Headline ：2019喷码机，直销各式喷码机
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 365 | 330 | 283 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 620 x 310 | 672 x 378 | 220 x 144 |
| Creative Type | Image | Image | Image |
| Network | 搜狗浏览器 | 搜狐新闻 | 搜狐新闻 |
| Related Ads | 1 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Sogou Search in recent advertising is 搜狗浏览器, and the main creative type is Image.
In conclusion: The above is a free Sogou Search's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sogou Search, you can click the app name below to view related reports, or you can find more info in ASOTools.