SOLUS+ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SOLUS+'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SOLUS+.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SOLUS+
App Name : SOLUS+
Logo：
OS : Android
Network : Audience Network,Instagram,Facebook
Developer : KOLEDA
Publisher : Instagram,Facebook,Reverse Movie FX - magic video,TopBuzz: Notícias,Vídeos, GIFs,Mine manager - Minecraft server in my hand,Blue Light Filter - Night Mode, Night Shift
Total creative ads during the time period : 140
Duration : 465
Popularity : 52,231
Check ASO Keywords of SOLUS+
2. SOLUS+’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SOLUS+ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SOLUS+ in the recent period. As of 2021-03-12, among the SOLUS+‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, SOLUS+'s the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-12, SOLUS+‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of SOLUS+
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SOLUS+. We can see some advertising trends.
Top 1 Ad Creative of SOLUS+
Ad Details ：
Headline ：Save Money & Live More Sustainably.
Text ：Go Green with the Radiator of the Future and keep your house and home warm with our smart and cost efficient heating system 💚
The SOLUS+ offers:
✓ Easy plug & play
✓ Smart heating control from your phone
✓ Savings up to 50% of your energy bill
Find out more ➡️ http://koleda.co/
Top 2 Ad Creative of SOLUS+
Ad Details ：
Headline ：Save Money & Live More Sustainably.
Text ：Go Green with the Radiator of the Future and keep your house and home warm with our smart and cost efficient heating system 💚
The SOLUS+ offers:
✓ Easy plug & play
✓ Smart heating control from your phone
✓ Savings up to 50% of your energy bill
Find out more ➡️ http://koleda.co/
Top 3 Ad Creative of SOLUS+
Ad Details ：
Headline ：Save Money & Live More Sustainably.
Text ：Go Green with the Radiator of the Future and keep your house and home warm with our smart and cost efficient heating system 💚
The SOLUS+ offers:
✓ Easy plug & play
✓ Smart heating control from your phone
✓ Savings up to 50% of your energy bill
Find out more ➡️ http://koleda.co/
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 341 | 343 | 343 |
| Popularity | 996 | 996 | 996 |
| Dimensions | 2000 x 2000 | 2000 x 2000 | 2000 x 2000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Denmark,Norway,South Africa,Hungary,Switzerland,Canada,Netherlands,United States,Portugal,Australia,New Zealand,Belgium,United Kingdom,Sweden,Ireland,Spain,Germany | Canada,Australia,Netherlands,Spain,Ireland,Switzerland,Belgium,United States,Portugal,Sweden,Germany,South Africa,New Zealand,United Kingdom,Hungary,Denmark,Norway | Canada,Australia,Netherlands,Spain,Ireland,Switzerland,Belgium,United States,Portugal,Sweden,Germany,South Africa,New Zealand,United Kingdom,Hungary,Denmark,Norway |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SOLUS+ in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SOLUS+'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SOLUS+, you can click the app name below to view related reports, or you can find more info in ASOTools.