Soterria Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Soterria's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Soterria.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Soterria
App Name : Soterria
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Soterria
Publisher : SHAREit - Transfer & Share,Instagram
Total creative ads during the time period : 6
Duration : 118
Popularity : 3,618
Check ASO Keywords of Soterria
2. Soterria’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Soterria in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Soterria in the recent period. As of 2020-09-17, among the Soterria‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-17, Soterria's the proportion of networks impressions are placed like this:
Instagram's proportion is 51.69%,
Messenger's proportion is 48.31%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-09-17, Soterria‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Soterria
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Soterria. We can see some advertising trends.
Top 1 Ad Creative of Soterria
Ad Details ：
Headline ：A Seizure Alert App That Provides Peace of Mind
Text ：Soterria is a seizure alert app that provides peace of mind. Here is how it works: - When you feel like you are going to have a seizure, press the Soterria button on your phone or on your Apple Watch. - Once you press the Soterria button, three things happen: 1) An audible alarm will go o…
Top 2 Ad Creative of Soterria
Ad Details ：
Headline ：A Seizure Alert App That Provides Peace of Mind
Text ：Anyone that downloads the Soterria app before June 1st will get six months of Soterria's premium features for free. Download Today.
Top 3 Ad Creative of Soterria
Ad Details ：
Headline ：A Seizure Alert App That Provides Peace of Mind
Text ：Soterria is a seizure alert app that provides peace of mind. Here is how it works: - When you feel like you are going to have a seizure, press the Soterria button on your phone or on your Apple Watch. - Once you press the Soterria button, three things happen: 1) An audible alarm will go o…
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 116 | 110 |
| Popularity | 896 | 895 | 866 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Soterria in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Soterria's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Soterria, you can click the app name below to view related reports, or you can find more info in ASOTools.