Southern Phone Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Southern Phone's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Southern Phone.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Southern Phone
App Name : Southern Phone
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Southern Phone
Publisher : Instagram,Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Pororo Job - Kids Game Package,Coin Dozer: Pirates,Multiplication games,Bridal Princess Wedding Salon,Monster Trucks Kids Racing Game,Tayo Repair Game,Pixel Block Gun 3D
Total creative ads during the time period : 560
Duration : 465
Popularity : 49,332
Check ASO Keywords of Southern Phone
2. Southern Phone’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Southern Phone in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Southern Phone in the recent period. As of 2020-12-20, among the Southern Phone‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-20, Southern Phone's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-20, Southern Phone‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Southern Phone
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Southern Phone. We can see some advertising trends.
Top 1 Ad Creative of Southern Phone
Ad Details ：
Headline ：Stay in Touch for Less
Text ：Enjoy big savings across our range of SIM only plans. From $9/mth. See website for T&Cs.
Top 2 Ad Creative of Southern Phone
Ad Details ：
Headline ：Stay in Touch for Less
Text ：Enjoy big savings across our range of SIM only plans. From $9/mth. See website for T&Cs.
Top 3 Ad Creative of Southern Phone
Ad Details ：
Headline ：Switch to Southern Phone Today
Text ：Southern Phone is one of Australia's leading providers of mobile phone, home phone and broadband services. Select from our range of great value plans today.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 95 | 58 |
| Popularity | 705 | 703 | 340 |
| Dimensions | 400 x 224 | 400 x 224 | 1201 x 628 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia | Australia | Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Southern Phone in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Southern Phone's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Southern Phone, you can click the app name below to view related reports, or you can find more info in ASOTools.