Southern Phone Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Southern Phone’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Southern Phone.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Southern Phone

App Name : Southern Phone


Southern Phone-SocialPeta

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : Southern Phone

Publisher : Holiday Calendar USA 2016 - Federal Public US Holidays for Vacation and free time Planning,Coin Dozer: Pirates,Multiplication games,Biblia Sagrada - Online e Offline Grátis,Find My Headphones Earbuds,Easy Sketch - Draw, Paint,Bridal Princess Wedding Salon

Total creative ads during the time period : 552

Duration : 346

Popularity : 49,010

2. Southern Phone’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Southern Phone in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Southern Phone in the recent period. As of 2020-08-23, among the Southern Phone‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 80.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 20.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-23, Southern Phone’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 51.06%,

Audience Network’s proportion is 31.68%,

Instagram’s proportion is 8.63%,

Messenger’s proportion is 8.63%,

’s proportion is .

In the date of 2020-08-23, Southern Phone‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Southern Phone

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Southern Phone. We can see some advertising trends.

Top 1 Ad Creative of Southern Phone

Ad Details :

Headline :Stay in Touch for Less

Text :Enjoy big savings across our range of SIM only plans. From $9/mth. See website for T&Cs.

Top 2 Ad Creative of Southern Phone

Ad Details :

Headline :Stay in Touch for Less

Text :Enjoy big savings across our range of SIM only plans. From $9/mth. See website for T&Cs.

Top 3 Ad Creative of Southern Phone

Ad Details :

Headline :Switch to Southern Phone Today

Text :Southern Phone is one of Australia's leading providers of mobile phone, home phone and broadband services. Select from our range of great value plans today.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 95 95 58
Popularity 705 703 340
Dimensions 400 x 224 400 x 224 1201 x 628
Creative Type Video Video Image
Network Facebook Audience Network Facebook
Related Ads 1 1 1
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Southern Phone in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Southern Phone’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Southern Phone, you can click the app name below to view related reports.