SPARK car sharing Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SPARK car sharing's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SPARK car sharing.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SPARK car sharing
App Name : SPARK car sharing
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : SPARK Technologies UAB
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,POTO - Photo Collage Editor,OLX Classifieds,GulogGratis
Total creative ads during the time period : 806
Duration : 812
Popularity : 139,809
Check ASO Keywords of SPARK car sharing
2. SPARK car sharing’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SPARK car sharing in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SPARK car sharing in the recent period. As of 2021-03-15, among the SPARK car sharing‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 2.65%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.22%, Carousel category's proportion is 22.12%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SPARK car sharing's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.2%,
Messenger's proportion is 25.83%,
Audience Network's proportion is 24.1%,
Instagram's proportion is 22.87%,
's proportion is .
In the date of 2021-03-15, SPARK car sharing‘s network with the most ads is Facebook and its proportion is 26.55%.
3. Top 3 Ad Creative Analysis of SPARK car sharing
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SPARK car sharing. We can see some advertising trends.
Top 1 Ad Creative of SPARK car sharing
Ad Details ：
Headline ：Регистрирай се сега!
Text ：Искаш да караш нова кола? Над 350 електромобила от различни модели те очакват в SPARK. Регистрирай се и избери кола около теб
Top 2 Ad Creative of SPARK car sharing
Ad Details ：
Headline ：Регистрирай се сега!
Text ：SPARK is a car sharing app for low cost and eco-friendly travels in Bucharest, Sofia and Vilnius. We provide only electric cars to reach your destination in comfort and style, respecting the environment and saving your costs. Free-floating model allows you to start your ride in one location and l...
Top 3 Ad Creative of SPARK car sharing
Ad Details ：
Headline ：Регистрирай се сега!
Text ：SPARK is a car sharing app for low cost and eco-friendly travels in Bucharest, Sofia and Vilnius. We provide only electric cars to reach your destination in comfort and style, respecting the environment and saving your costs. Free-floating model allows you to start your ride in one location and l...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 101 | 101 | 101 |
| Popularity | 815 | 814 | 810 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Bulgaria | Bulgaria | Bulgaria |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for SPARK car sharing in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free SPARK car sharing's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SPARK car sharing, you can click the app name below to view related reports, or you can find more info in ASOTools.