SPH Radio Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SPH Radio’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SPH Radio.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SPH Radio

App Name : SPH Radio


SPH Radio-SocialPeta

OS : Android

Network : Google Ads(Admob),Audience Network,Facebook

Developer : SPH Radio

Publisher : Korean Food Recipes - 10k Recipes,UC Mini- Best Tube Mate Fast Video Downloader,BeautyPlus - Easy Photo Editor Selfie Camera,SHAREit - Transfer Share,DU Cleaner Clean Cache,Blue Light Filter,Treehouse Table,Talkray - Free Chats Calls

Total creative ads during the time period : 288

Duration : 995

Popularity : 47,814

2. SPH Radio’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SPH Radio in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SPH Radio in the recent period. As of 2020-09-07, among the SPH Radio‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, SPH Radio’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 44.44%,

Audience Network’s proportion is 41.57%,

Instagram’s proportion is 12.67%,

Messenger’s proportion is 1.31%,

’s proportion is .

In the date of 2020-09-07, SPH Radio‘s network with the most ads is Instagram and its proportion is 42.86%.

3. Top 3 Ad Creative Analysis of SPH Radio

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SPH Radio. We can see some advertising trends.

Top 1 Ad Creative of SPH Radio

Ad Details :

Headline :马上收听《UFM100.3早班》!

Text :UFM100.3 - U选好歌,非听不可!

Top 2 Ad Creative of SPH Radio

Ad Details :

Headline :马上收听《UFM100.3早班》!

Text :UFM100.3 - U选好歌,非听不可!

Top 3 Ad Creative of SPH Radio

Ad Details :

Headline :马上收听《UFM100.3早班》!

Text :UFM100.3 - U选好歌,非听不可!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 312 312 312
Popularity 996 996 988
Dimensions 1200 x 628 1200 x 628 1200 x 628
Creative Type Image Image Image
Network Facebook Audience Network Instagram
Related Ads 2 2 2
Countries Singapore Singapore Singapore
Language Chinese (Simplified) Chinese (Simplified) Chinese (Simplified)

Through the above analysis, we can see that the most effective channel for SPH Radio in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free SPH Radio’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SPH Radio, you can click the app name below to view related reports.