SPH Radio Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SPH Radio's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SPH Radio.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SPH Radio
App Name : SPH Radio
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : SPH Radio
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,SHAREit - Transfer & Share,Talkray - Free Calls Texts,True Mobile Caller ID Locator & Call Blocker,UC Mini-Download Video Status & Movies,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 338
Duration : 1,184
Popularity : 65,530
Check ASO Keywords of SPH Radio
2. SPH Radio’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SPH Radio in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SPH Radio in the recent period. As of 2021-03-15, among the SPH Radio‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, SPH Radio's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.36%,
Audience Network's proportion is 25.36%,
Instagram's proportion is 24.68%,
Messenger's proportion is 24.59%,
's proportion is .
In the date of 2021-03-15, SPH Radio‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of SPH Radio
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SPH Radio. We can see some advertising trends.
Top 1 Ad Creative of SPH Radio
Ad Details ：
Headline ：Glenn and The Flying Dutchman
Text ：What is that ONE thing you need when you drive to work in the morning? Tune in to good times and greatest hits with Glenn Ong and The Flying Dutchman from 6am - 10am on ONE FM 91.3!
Top 2 Ad Creative of SPH Radio
Ad Details ：
Headline ：Glenn and The Flying Dutchman
Text ：What is that ONE thing you need when you drive to work in the morning? Tune in to good times and greatest hits with Glenn Ong and The Flying Dutchman from 6am - 10am on ONE FM 91.3!
Top 3 Ad Creative of SPH Radio
Ad Details ：
Headline ：立即收听 96.3好FM 《早安好人帮》
Text ：首首好歌写下你当年的心情故事，新闻资讯定下你现在的生活步调。
96.3好FM DJ菁云、德明和杰奇3个好人让你亮起一天的心情！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 230 | 230 | 220 |
| Popularity | 998 | 998 | 997 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,Canada,United Kingdom | United States,Australia,Canada,United Kingdom | China,Malaysia,Singapore |
| Language | English | English | Chinese (Simplified) |
Through the above analysis, we can see that the most effective channel for SPH Radio in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free SPH Radio's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SPH Radio, you can click the app name below to view related reports, or you can find more info in ASOTools.