Splash - Dive into music Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Splash - Dive into music's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Splash - Dive into music.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Splash - Dive into music
App Name : Splash - Dive into music
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Popgun Labs Pty Ltd
Publisher : VidMate: Free Music Player,רינגטון,LINE Camera - 사진 편집,Prizma Photo Art Filters,Audio Music Plan Player Lite,Video Clip Video Editor, Music
Total creative ads during the time period : 24
Duration : 32
Popularity : 1,311
Check ASO Keywords of Splash - Dive into music
2. Splash - Dive into music’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Splash - Dive into music in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Splash - Dive into music in the recent period. As of 2020-01-16, among the Splash - Dive into music‘s ad creative, the Html category's proportion is 62.5%, Video category's proportion is 12.5%, Playable Ads category's proportion is 0.0%, Image category's proportion is 12.5%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-01-16, Splash - Dive into music's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-01-16, Splash - Dive into music‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Splash - Dive into music
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Splash - Dive into music. We can see some advertising trends.
Top 1 Ad Creative of Splash - Dive into music
Ad Details ：
Headline ：Splash - Download now
Text ：Dive into music with Splash - the free music-making app
Top 2 Ad Creative of Splash - Dive into music
Ad Details ：
Headline ：Splash - Download now
Text ：Dive into music with Splash - the free music-making app
Top 3 Ad Creative of Splash - Dive into music
Ad Details ：
Headline ：Have fun, make music
Text ：The free music-making app that gives you the power to create amazing music.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 22 | 1 |
| Popularity | 109 | 62 | 51 |
| Dimensions | 1920 x 1080 | 400 x 224 | 332 x 720 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Google Ads(Admob) | |
| Related Ads | 1 | 38 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,United States,Canada,United Kingdom | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Splash - Dive into music in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Splash - Dive into music's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Splash - Dive into music, you can click the app name below to view related reports, or you can find more info in ASOTools.