Sports Direct Malaysia Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Sports Direct Malaysia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sports Direct Malaysia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Sports Direct Malaysia

App Name : Sports Direct Malaysia

Logo

Sports Direct Malaysia-SocialPeta

OS : iOS

Network : Audience Network,Instagram,Facebook

Developer : SportsDirect.com Retail Ltd

Publisher : Korean Food Recipes - 10k Recipes,Fotor - Photo Editor & Collage,Sweet Selfie Camera:Beauty cam,photoselfie editor,YouCam Nails - Manicure Salon for Custom Nail Art,GulogGratis: Køb & sælg,AirBrush: Easy Photo Editor,BeautyPlus - Easy Photo Editor Selfie Camera,OLX Clasificados

Total creative ads during the time period : 560

Duration : 476

Popularity : 39,415

2. Sports Direct Malaysia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Sports Direct Malaysia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Sports Direct Malaysia in the recent period. As of 2020-09-06, among the Sports Direct Malaysia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Sports Direct Malaysia’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Sports Direct Malaysia‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Sports Direct Malaysia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sports Direct Malaysia. We can see some advertising trends.

Top 1 Ad Creative of Sports Direct Malaysia

Ad Details :

Headline :UP TO 65% OFF

Text :Stay Fit at Home with Active Wear Essentials • UP TO 65% OFF Selected Items • *Online only*

Top 2 Ad Creative of Sports Direct Malaysia

Ad Details :

Headline :SPORTSDIRECT.com Malaysia

Text :Under Armour new arrival alert 🔥 2x Tech Tee 2.0 for RM119!

Top 3 Ad Creative of Sports Direct Malaysia

Ad Details :

Headline :SPORTSDIRECT.com Malaysia

Text :Get ready for SD Day Sale❗️ Get an EXTRA 20% off from 20th Feb – 23rd Feb 2020! adidas | Nike | PUMA | Asics | Under Armour & more *T&C's apply* Store Locations: • Sunway Putra Mall: http://bit.ly/SD-SPM • Atria Shopping Gallery: http://bit.ly/SD-ASG • Tesco Kepong: http://bit.ly/SD-TK #sportsdirectmalaysia #sportsdirectmy

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 7 4 3
Popularity 57 57 55
Dimensions 1080 x 1080 1080 x 1080 640 x 640
Creative Type Image Image Image
Network Facebook Instagram Instagram
Related Ads 2 1 1
Countries Malaysia United Kingdom,Australia,United States,Canada United Kingdom,Canada,Australia,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Sports Direct Malaysia in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Sports Direct Malaysia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Sports Direct Malaysia, you can click the app name below to view related reports.