Sports Direct US Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sports Direct US's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sports Direct US.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sports Direct US
App Name : Sports Direct US
Logo：
OS : iOS
Network : Audience Network,Facebook,Google Ads(Admob)
Developer : SportsDirect.com Retail Ltd
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Total creative ads during the time period : 3,158
Duration : 983
Popularity : 200,486
Check ASO Keywords of Sports Direct US
2. Sports Direct US’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sports Direct US in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sports Direct US in the recent period. As of 2020-12-23, among the Sports Direct US‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-23, Sports Direct US's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-23, Sports Direct US‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Sports Direct US
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sports Direct US. We can see some advertising trends.
Top 1 Ad Creative of Sports Direct US
Ad Details ：
Headline ：PUMA x Man City Home Shirt 2019/20
Text ：
Top 2 Ad Creative of Sports Direct US
Ad Details ：
Headline ：Sports Direct Staines Now Open!
Text ：The home of football. Your one stop shop for the biggest brands in sport.
Top 3 Ad Creative of Sports Direct US
Ad Details ：
Headline ：Shop The PUMA Anthem Pack
Text ：Solid choice by Antoine Griezmann, these wheels take some beating.. Explore the all-new PUMA Anthem Pack online now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 25 | 13 |
| Popularity | 158 | 121 | 75 |
| Dimensions | 400 x 400 | 600 x 600 | 1638 x 2048 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | United States | United States | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sports Direct US in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Sports Direct US's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sports Direct US, you can click the app name below to view related reports, or you can find more info in ASOTools.