Spotify: Music and podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spotify: Music and podcasts's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotify: Music and podcasts.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spotify: Music and podcasts
App Name : Spotify: Music and podcasts
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Spotify Ltd.
Publisher : Instagram,Fotor - Photo Editor&Collage,GulogGratis,Tap Tap Music-Pop Songs,OLX Classifieds,MakeupPlus - Virtual Makeup,开箱模拟器 for 皇室战争,Montage Video Musique,appsGratis
Total creative ads during the time period : 10,000
Duration : 2,492
Popularity : 4,211,680
Check ASO Keywords of Spotify: Music and podcasts
2. Spotify: Music and podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spotify: Music and podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotify: Music and podcasts in the recent period. As of 2021-03-15, among the Spotify: Music and podcasts‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 63.64%, Playable Ads category's proportion is 0.0%, Image category's proportion is 35.8%, Carousel category's proportion is 0.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Spotify: Music and podcasts's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.33%,
Facebook's proportion is 27.17%,
Messenger's proportion is 24.93%,
Audience Network's proportion is 15.56%,
Google Ads(Admob)'s proportion is 0.02%.
In the date of 2021-03-15, Spotify: Music and podcasts‘s network with the most ads is Instagram and its proportion is 43.75%.
3. Top 3 Ad Creative Analysis of Spotify: Music and podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotify: Music and podcasts. We can see some advertising trends.
Top 1 Ad Creative of Spotify: Music and podcasts
Ad Details ：
Headline ：Escúchalo
Text ：spotify.com
Top 2 Ad Creative of Spotify: Music and podcasts
Ad Details ：
Headline ：
Text ：15 LOVE SONG PLAYLIST by Elise Bellew, The Mary Dream, and More! Happy Valentines Day dear friends! 🌹🌹🌹
https://open.spotify.com/user/elisebellew/playlist/0WL3BFKAYwgIVVybItirzP?si=W_EqWj_sSm6kpc_8lz8xvA
Top 3 Ad Creative of Spotify: Music and podcasts
Ad Details ：
Headline ：MY MUSIC FRIDAY -Playlist
Text ：MY MUSIC FRIDAY- hot new tracks for you...
UPDATE EVERY FRIDAY!
The perfect music mix with House, Dance and Pop tracks
Subscribe now on #Spotify!
https://spoti.fi/34c1saX
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 8 | 316 | 144 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1920 x 1080 | 640 x 640 | 600 x 600 |
| Creative Type | Video | Image | Image |
| Network | YouTube | Audience Network | |
| Related Ads | 1 | 1 | 18 |
| Countries | Chile | Germany,United States,France | Germany,Australia,New Zealand,France,Spain,United States,Japan,Mexico,Brazil,Canada,United Kingdom,Italy,Norway |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Spotify: Music and podcasts in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free Spotify: Music and podcasts's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spotify: Music and podcasts, you can click the app name below to view related reports, or you can find more info in ASOTools.