Spotify - Music and Podcasts Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Spotify - Music and Podcasts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotify - Music and Podcasts.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Spotify - Music and Podcasts

App Name : Spotify - Music and Podcasts

Logo

Spotify - Music and Podcasts-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Spotify Ltd.

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Tap Tap Music-Pop Songs,OLX Clasificados,MakeupPlus,开箱模拟器 for 皇室战争,Video Editor with Music Star,appsGratis,MySQL QueryDB Client

Total creative ads during the time period : 21,252

Duration : 2,303

Popularity : 2,399,934

2. Spotify - Music and Podcasts’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Spotify - Music and Podcasts in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotify - Music and Podcasts in the recent period. As of 2020-09-07, among the Spotify - Music and Podcasts‘s ad creative, the Html category’s proportion is 2.06%, Video category’s proportion is 35.05%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 62.89%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Spotify - Music and Podcasts’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 49.52%,

Audience Network’s proportion is 42.14%,

Google Ads(Admob)’s proportion is 6.08%,

Instagram’s proportion is 1.65%,

Messenger’s proportion is 0.6%.

In the date of 2020-09-07, Spotify - Music and Podcasts‘s network with the most ads is Facebook and its proportion is 49.48%.

3. Top 3 Ad Creative Analysis of Spotify - Music and Podcasts

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotify - Music and Podcasts. We can see some advertising trends.

Top 1 Ad Creative of Spotify - Music and Podcasts

Ad Details :

Headline :Escucha Música Gratis

Text :Descubre canciones de todos los géneros y todas las épocas en Spotify.

Top 2 Ad Creative of Spotify - Music and Podcasts

Ad Details :

Headline :Spotify - Música e Podcasts

Text :Carrega no play e começa a festa. Grátis no Spotify.

Top 3 Ad Creative of Spotify - Music and Podcasts

Ad Details :

Headline :Spotify - Música e Podcasts

Text :Começa a ouvir e relaxa. É simples. Ouve grátis no Spotify.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 253 254 243
Popularity 998 997 996
Dimensions 960 x 502 400 x 224 224 x 400
Creative Type Image Video Video
Network Facebook Audience Network Audience Network
Related Ads 3 1 23
Countries Paraguay,Venezuela,Panama,Spain,Argentina,Cuba,Colombia,Mexico,Chile,Peru Portugal,Angola,Brazil Portugal,Angola,Brazil
Language Spanish Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Spotify - Music and Podcasts in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Spotify - Music and Podcasts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Spotify - Music and Podcasts, you can click the app name below to view related reports.