Spotlight: Choose Your Story, Romance & Outcome Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Spotlight: Choose Your Story, Romance & Outcome's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Spotlight: Choose Your Story, Romance & Outcome.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Spotlight: Choose Your Story, Romance & Outcome
App Name : Spotlight: Choose Your Story, Romance & Outcome
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Crazy Maple Studio Dev
Publisher : Instagram,Facebook,Focus - Be Productive!,Teenage Crush – Love Story Games for Girls,Otome Game: Love Dating Story,Couple Dress Up Games - First Crush
Total creative ads during the time period : 765
Duration : 182
Popularity : 71,863
Check ASO Keywords of Spotlight: Choose Your Story, Romance & Outcome
2. Spotlight: Choose Your Story, Romance & Outcome’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Spotlight: Choose Your Story, Romance & Outcome in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Spotlight: Choose Your Story, Romance & Outcome in the recent period. As of 2021-03-15, among the Spotlight: Choose Your Story, Romance & Outcome‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.89%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.11%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Spotlight: Choose Your Story, Romance & Outcome's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.39%,
Messenger's proportion is 24.78%,
Audience Network's proportion is 23.29%,
Instagram's proportion is 23.05%,
Google Ads(Admob)'s proportion is 0.49%.
In the date of 2021-03-15, Spotlight: Choose Your Story, Romance & Outcome‘s network with the most ads is Messenger and its proportion is 26.39%.
3. Top 3 Ad Creative Analysis of Spotlight: Choose Your Story, Romance & Outcome
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Spotlight: Choose Your Story, Romance & Outcome. We can see some advertising trends.
Top 1 Ad Creative of Spotlight: Choose Your Story, Romance & Outcome
Ad Details ：
Headline ：You control the drama.
Text ：New interactive choose your story game! Make YOUR own choices and change the story! Play now for free.
Top 2 Ad Creative of Spotlight: Choose Your Story, Romance & Outcome
Ad Details ：
Headline ：Story Choices You Pick
Text ：Brand new interactive story game that has fully equipped top of the line animation and art. Each interactive visual novel has ton of fun choices, so YOU control the fate of your character and determine their path. Choose from popular stories genres such as: ✦ Romance Stories ✦ Vampires and Werewolves Supernatural Books ✦ Interactive Drama ✦ Sexy Mystery & Thriller ✦ Young Adult ✦ Bad Boy Adventures Play Now for free!
Top 3 Ad Creative of Spotlight: Choose Your Story, Romance & Outcome
Ad Details ：
Headline ：You control the drama.
Text ：New interactive choose your story game! Make YOUR own choices and change the story! Play now for free.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 117 | 180 | 109 |
| Popularity | 380 | 353 | 343 |
| Dimensions | 426 x 426 | 400 x 400 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 6 | 19 | 17 |
| Countries | Canada,United Kingdom,United States,Australia,Central African,Somalia,Argentina,Germany,Norway,Taiwan,Kenya,Turkey,Kuwait,Hong Kong,New Zealand,Qatar,Liberia,Portugal,Oman,Macau | Canada,Australia,United States,United Kingdom,Poland,Germany,Portugal,Spain,Ukraine,Russia,Netherlands,Norway,Malaysia,Hong Kong,Nigeria,Kenya,Egypt,Brazil,Korea,Kuwait | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Spotlight: Choose Your Story, Romance & Outcome in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Spotlight: Choose Your Story, Romance & Outcome's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Spotlight: Choose Your Story, Romance & Outcome, you can click the app name below to view related reports, or you can find more info in ASOTools.