Standard Bank / Stanbic Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Standard Bank / Stanbic Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Standard Bank / Stanbic Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Standard Bank / Stanbic Bank
App Name : Standard Bank / Stanbic Bank
Logo：
OS : iOS
Network : Facebook,Twitter,Instagram
Developer : Standard Bank Group
Publisher : Instagram,Facebook,Text Free: WiFi Calling App ,كسب المال الكثير بسرعة مجرب,Life Inspirational Quotes,Japanese Dictionary
Total creative ads during the time period : 1,610
Duration : 1,120
Popularity : 175,382
Check ASO Keywords of Standard Bank / Stanbic Bank
2. Standard Bank / Stanbic Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Standard Bank / Stanbic Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Standard Bank / Stanbic Bank in the recent period. As of 2021-03-15, among the Standard Bank / Stanbic Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.74%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.87%, Carousel category's proportion is 48.39%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Standard Bank / Stanbic Bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.94%,
Messenger's proportion is 27.87%,
Instagram's proportion is 26.06%,
Audience Network's proportion is 12.14%,
's proportion is .
In the date of 2021-03-15, Standard Bank / Stanbic Bank‘s network with the most ads is Facebook and its proportion is 31.45%.
3. Top 3 Ad Creative Analysis of Standard Bank / Stanbic Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Standard Bank / Stanbic Bank. We can see some advertising trends.
Top 1 Ad Creative of Standard Bank / Stanbic Bank
Ad Details ：
Headline ：Standard Bank Life Cover
Text ：Mandla, 25, is getting R1 million in life cover for only R170 per month*. Apply now to find out what you qualify for!
Top 2 Ad Creative of Standard Bank / Stanbic Bank
Ad Details ：
Headline ：#BecauseUCount
Text ：As a UCount Rewards member, stand a chance to WIN* weekly prizes worth R25 000 by completing the competition form on the M-Net Mzansi Magic or kykNET websites.
Top 3 Ad Creative of Standard Bank / Stanbic Bank
Ad Details ：
Headline ：#BecauseUCount
Text ：As a UCount Rewards member, stand a chance to WIN* weekly prizes worth R25 000 by completing the competition form on the M-Net Mzansi Magic or kykNET websites.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 108 | 108 |
| Popularity | 900 | 808 | 808 |
| Dimensions | 1080 x 1080 | 426 x 426 | 426 x 426 |
| Creative Type | Image | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Canada,Australia | Canada,United Kingdom,Australia,United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Standard Bank / Stanbic Bank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Standard Bank / Stanbic Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Standard Bank / Stanbic Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.