State of Survival Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the State of Survival’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps State of Survival.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of State of Survival

App Name : State of Survival


State of Survival-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Instagram

Developer : KingsGroup Holdings

Publisher : Drift Mania Championship,Farmer Sim 2015,合金機兵:重裝坦克,炮塔坦克攻击-技能射击塔防游戏建兴,Royale Summoners - War Of Dragon And Monster,数码魔灵 - 召唤神奇的海岛暴龙、宝贝奇兵

Total creative ads during the time period : 9,678

Duration : 361

Popularity : 740,590

2. State of Survival’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser State of Survival in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of State of Survival in the recent period. As of 2020-09-07, among the State of Survival‘s ad creative, the Html category’s proportion is 47.78%, Video category’s proportion is 44.44%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 6.67%, Carousel category’s proportion is 1.11%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, State of Survival’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 91.28%,

Vungle’s proportion is 4.45%,

IronSource’s proportion is 4.14%,

Facebook’s proportion is 0.13%,

’s proportion is .

In the date of 2020-09-07, State of Survival‘s network with the most ads is Google Ads(Admob) and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of State of Survival

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of State of Survival. We can see some advertising trends.

Top 1 Ad Creative of State of Survival

Ad Details :

Headline :Build your Empire

Text :Crush the Zombies

Top 2 Ad Creative of State of Survival

Ad Details :

Headline :Build your Empire

Text :Conquer the World.

Top 3 Ad Creative of State of Survival

Ad Details :

Headline :Build your Empire

Text :Crush the Zombies

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 262 268 270
Popularity 999 999 999
Dimensions 360 x 360 640 x 360 640 x 360
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Canada,United States,Australia,United Kingdom United Kingdom,Australia,Canada,United States
Language NA English English

Through the above analysis, we can see that the most effective channel for State of Survival in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free State of Survival’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to State of Survival, you can click the app name below to view related reports.