State of Survival: Zombie War Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the State of Survival: Zombie War's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps State of Survival: Zombie War.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of State of Survival: Zombie War
App Name : State of Survival: Zombie War
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : KingsGroup International AG
Publisher : Instagram,Facebook,Drift Mania Championship,Farmer Sim 2015,合金機兵:重裝坦克
Total creative ads during the time period : 10,000
Duration : 550
Popularity : 1,025,750
Check ASO Keywords of State of Survival: Zombie War
2. State of Survival: Zombie War’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser State of Survival: Zombie War in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of State of Survival: Zombie War in the recent period. As of 2021-03-15, among the State of Survival: Zombie War‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, State of Survival: Zombie War's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 29.05%,
Instagram's proportion is 18.13%,
Audience Network's proportion is 17.65%,
Facebook's proportion is 17.62%,
Messenger's proportion is 17.54%.
In the date of 2021-03-15, State of Survival: Zombie War‘s network with the most ads is Instagram and its proportion is 24.7%.
3. Top 3 Ad Creative Analysis of State of Survival: Zombie War
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of State of Survival: Zombie War. We can see some advertising trends.
Top 1 Ad Creative of State of Survival: Zombie War
Ad Details ：
Headline ：Build your Empire
Text ：Conquer the World.
Top 2 Ad Creative of State of Survival: Zombie War
Ad Details ：
Headline ：Build your Empire
Text ：Crush the Zombies
Top 3 Ad Creative of State of Survival: Zombie War
Ad Details ：
Headline ：Build your Empire
Text ：Try your best to survive
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 268 | 390 | 408 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 1 | 2 | 1 |
| Countries | Canada,United States,Australia,United Kingdom | United States,Australia,United Kingdom,Canada | United Kingdom,Australia,Canada,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for State of Survival: Zombie War in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free State of Survival: Zombie War's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to State of Survival: Zombie War, you can click the app name below to view related reports, or you can find more info in ASOTools.