Steam Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Steam's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Steam.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Steam
App Name : Steam
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Facebook
Developer : Valve Corporation
Publisher : Instagram,Black Spades with Jokers and Prizes,Swipe Rolling - Unlimited Road, Ball and Run,BetBooster прогнозы на спорт, ставки на спорт,HUE,SiJuki Race 3D Adventure,Ape About Slots NEW Vegas Casino Slot Machine Free,Trolleybus Simulator 2018,Fortress TD
Total creative ads during the time period : 583
Duration : 959
Popularity : 84,011
Check ASO Keywords of Steam
2. Steam’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Steam in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Steam in the recent period. As of 2021-04-28, among the Steam‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-28, Steam's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.24%,
Messenger's proportion is 25.24%,
Facebook's proportion is 24.79%,
Audience Network's proportion is 24.74%,
's proportion is .
In the date of 2021-04-28, Steam‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Steam
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Steam. We can see some advertising trends.
Top 1 Ad Creative of Steam
Ad Details ：
Headline ：Collect skins on CS.Money
Text ：Update your inventory! The best rare skins from CS:GO
Top 2 Ad Creative of Steam
Ad Details ：
Headline ：Sell Skins. Get Cash. Instantly.
Text ：Sell CS:GO skins with an ease. Skins.cash helps to earn money in less than a minute - choose CS:GO items you want to sell and click get cash! Waiting for weeks for someone to buy your skins stops now.
Top 3 Ad Creative of Steam
Ad Details ：
Headline ：Sell Skins. Get Cash. Instantly.
Text ：Sell CS:GO skins with an ease. Skins.cash helps to earn money in less than a minute - choose CS:GO items you want to sell and click get cash! Waiting for weeks for someone to buy your skins stops now.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 238 | 238 |
| Popularity | 999 | 989 | 989 |
| Dimensions | 854 x 480 | 1200 x 628 | 1200 x 628 |
| Creative Type | Video | Image | Image |
| Network | YouTube | ||
| Related Ads | 1 | 2 | 2 |
| Countries | United States | Norway,Venezuela | Spain,Sweden,Norway,Venezuela |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Steam in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free Steam's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Steam, you can click the app name below to view related reports, or you can find more info in ASOTools.