Steam Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Steam’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Steam.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Steam

App Name : Steam

Logo

Steam-SocialPeta

OS : Android

Network : Google Ads(Admob),YouTube,Facebook

Developer : Valve Corporation

Publisher : Black Spades,Swipe Rolling - Roll the ball in modern art,BetBooster прогнозы на спорт, ставки на спорт FIFA,HUE,가이드 for 페이트 그랜드 오더 - 페그오 로드,Golden Bars Slots - Huge Casino Slot Machine Game,Halloween Jackpot Win Slots,Trolleybus Simulator 2018,Fortress TD

Total creative ads during the time period : 550

Duration : 726

Popularity : 76,901

2. Steam’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Steam in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Steam in the recent period. As of 2020-09-07, among the Steam‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 100.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Steam’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Steam‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Steam

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Steam. We can see some advertising trends.

Top 1 Ad Creative of Steam

Ad Details :

Headline :Collect skins on CS.Money

Text :Update your inventory! The best rare skins from CS:GO

Top 2 Ad Creative of Steam

Ad Details :

Headline :Sell Skins. Get Cash. Instantly.

Text :Sell CS:GO skins with an ease. Skins.cash helps to earn money in less than a minute - choose CS:GO items you want to sell and click get cash! Waiting for weeks for someone to buy your skins stops now.

Top 3 Ad Creative of Steam

Ad Details :

Headline :Sell Skins. Get Cash. Instantly.

Text :Sell CS:GO skins with an ease. Skins.cash helps to earn money in less than a minute - choose CS:GO items you want to sell and click get cash! Waiting for weeks for someone to buy your skins stops now.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 238 238
Popularity 999 989 989
Dimensions 854 x 480 1200 x 628 1200 x 628
Creative Type Video Image Image
Network YouTube Facebook Facebook
Related Ads 1 2 2
Countries United States Spain,Sweden,Norway,Venezuela Norway,Venezuela
Language English English English

Through the above analysis, we can see that the most effective channel for Steam in recent advertising is YouTube, and the main creative type is Video.

In conclusion: The above is a free Steam’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Steam, you can click the app name below to view related reports.