Storytel: Audiobooks and Ebooks Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Storytel: Audiobooks and Ebooks's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Storytel: Audiobooks and Ebooks.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Storytel: Audiobooks and Ebooks
App Name : Storytel: Audiobooks and Ebooks
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Storytel Sweden AB
Publisher : Photo Editor & Pic Collage - Sweet Selfie Camera,Alarm Clock,AirBrush: Easy Photo Editor,Ant Smasher,Korean Food Recipes - 10k Recipes,BeautyPlus - Best Selfie Cam & Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,USA Weather forecast,Treehouse Table
Total creative ads during the time period : 10,000
Duration : 1,133
Popularity : 5,338,436
Check ASO Keywords of Storytel: Audiobooks and Ebooks
2. Storytel: Audiobooks and Ebooks’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Storytel: Audiobooks and Ebooks in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Storytel: Audiobooks and Ebooks in the recent period. As of 2021-03-15, among the Storytel: Audiobooks and Ebooks‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.7%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.3%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Storytel: Audiobooks and Ebooks's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.47%,
Instagram's proportion is 26.11%,
Audience Network's proportion is 23.35%,
Messenger's proportion is 23.03%,
Google Ads(Admob)'s proportion is 0.05%.
In the date of 2021-03-15, Storytel: Audiobooks and Ebooks‘s network with the most ads is Facebook and its proportion is 27.58%.
3. Top 3 Ad Creative Analysis of Storytel: Audiobooks and Ebooks
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Storytel: Audiobooks and Ebooks. We can see some advertising trends.
Top 1 Ad Creative of Storytel: Audiobooks and Ebooks
Ad Details ：
Headline ：
Text ：Перед вами хроника последнего мирного года накануне Первой мировой войны, в который произошло множество событий, ставших знаковыми для культуры ХХ века.
Top 2 Ad Creative of Storytel: Audiobooks and Ebooks
Ad Details ：
Headline ：Escucha audiolibros
Text ：Escucha miles de audiolibros de nuestro catálogo y escúchalos a tu manera.
¡Descarga la app de Storytel y escucha de entre más de 40,000 audiolibros en tu celular!
¡Inicia tu prueba gratis hoy!
Top 3 Ad Creative of Storytel: Audiobooks and Ebooks
Ad Details ：
Headline ：
Text ：Планета опустела. Мегаполисы обращены в прах и пепел. Железные дороги ржавеют. Спутники одиноко болтаются на орбите. Радио молчит на всех частотах. Выжили только те, кто, услышав сирены тревоги, успел добежать до дверей московского метро. Там, на глубине в десятки метров, на станциях и в туннелях, люди пытаются переждать конец света.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 239 | 419 | 212 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 720 x 1280 | 2048 x 1152 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Israel,Russia | Colombia,Mexico | Russia,Israel |
| Language | Russian | Spanish | Russian |
Through the above analysis, we can see that the most effective channel for Storytel: Audiobooks and Ebooks in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Storytel: Audiobooks and Ebooks's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Storytel: Audiobooks and Ebooks, you can click the app name below to view related reports, or you can find more info in ASOTools.