Strava: Run, Ride, Swim Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Strava: Run, Ride, Swim's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Strava: Run, Ride, Swim.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Strava: Run, Ride, Swim
App Name : Strava: Run, Ride, Swim
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Strava, Inc.
Publisher : Instagram,Facebook,地铁跑酷 - 官方中文版,TopBuzz: Notícias,Vídeos, GIFs,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Candy Blast Tap
Total creative ads during the time period : 719
Duration : 2,086
Popularity : 39,999
Check ASO Keywords of Strava: Run, Ride, Swim
2. Strava: Run, Ride, Swim’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Strava: Run, Ride, Swim in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Strava: Run, Ride, Swim in the recent period. As of 2021-03-16, among the Strava: Run, Ride, Swim‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 78.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 21.43%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Strava: Run, Ride, Swim's the proportion of networks impressions are placed like this:
Facebook's proportion is 28.34%,
Instagram's proportion is 28.34%,
Messenger's proportion is 28.34%,
Audience Network's proportion is 14.98%,
's proportion is .
In the date of 2021-03-16, Strava: Run, Ride, Swim‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of Strava: Run, Ride, Swim
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Strava: Run, Ride, Swim. We can see some advertising trends.
Top 1 Ad Creative of Strava: Run, Ride, Swim
Ad Details ：
Headline ：SXC RIDE CLUB
Text ：스트라바클럽에 조인하세요!
Top 2 Ad Creative of Strava: Run, Ride, Swim
Ad Details ：
Headline ：SXC RIDE CLUB
Text ：스트라바클럽에 조인하세요!
Top 3 Ad Creative of Strava: Run, Ride, Swim
Ad Details ：
Headline ：Join ToughASIA's Strava Club
Text ：Join us today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 666 | 641 | 113 |
| Popularity | 999 | 999 | 825 |
| Dimensions | 600 x 600 | 600 x 600 | 1920 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Malaysia |
| Language | Korean | Korean | English |
Through the above analysis, we can see that the most effective channel for Strava: Run, Ride, Swim in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Strava: Run, Ride, Swim's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Strava: Run, Ride, Swim, you can click the app name below to view related reports, or you can find more info in ASOTools.