Sugar Smash: Book of Life Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Sugar Smash: Book of Life's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Sugar Smash: Book of Life.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Sugar Smash: Book of Life
App Name : Sugar Smash: Book of Life
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Jam City, Inc.
Publisher : Facebook,Instagram,PhotoGrid Video Collage maker,我的安吉拉
Total creative ads during the time period : 99
Duration : 2,097
Popularity : 6,263
Check ASO Keywords of Sugar Smash: Book of Life
2. Sugar Smash: Book of Life’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Sugar Smash: Book of Life in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Sugar Smash: Book of Life in the recent period. As of 2021-03-16, among the Sugar Smash: Book of Life‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Sugar Smash: Book of Life's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.02%,
Audience Network's proportion is 25.02%,
Instagram's proportion is 25.02%,
Messenger's proportion is 24.94%,
's proportion is .
In the date of 2021-03-16, Sugar Smash: Book of Life‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Sugar Smash: Book of Life
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Sugar Smash: Book of Life. We can see some advertising trends.
Top 1 Ad Creative of Sugar Smash: Book of Life
Ad Details ：
Headline ：Play Free Now!
Text ：Santa Gordita! An epic fiesta of sugar smashing fun! Play FREE! ✓🍬 ✓📖 ✓🍭
Top 2 Ad Creative of Sugar Smash: Book of Life
Ad Details ：
Headline ：Play Free Now!
Text ：Santa Gordita! An epic fiesta of sugar smashing fun! Play FREE! ✓🍬 ✓📖 ✓🍭
Top 3 Ad Creative of Sugar Smash: Book of Life
Ad Details ：
Headline ：Sugar Smash: The Book of Life
Text ：Match 🍭 Sugar Candies 🍭 and Swap 🌈 Rainbow Drops 🌈 to beat this Match-3! Play FREE!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 28 | 28 |
| Popularity | 106 | 106 | 105 |
| Dimensions | 240 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 3 | 3 | 3 |
| Countries | Brazil,United States,Macau,Thailand,Philippines,Kuwait,Lebanon,Indonesia,United Kingdom,Qatar,Pakistan,Netherlands,Poland,Korea,United Arab Emirates,Germany,Argentina,Vietnam,Nigeria | Spain,France,Russia,Japan,United Kingdom,Saudi Arabia,Korea,Qatar,Taiwan,Brazil,Bahrian,Ukraine,United Arab Emirates,Mexico,Kenya,Azerbaijan,Germany,Canada,New Zealand,United States | Chile,Azerbaijan,United Kingdom,France,Mexico,Korea,Lebanon,Kuwait,Singapore,Egypt,Israel,Poland,Vietnam,Colombia,Hong Kong,New Zealand,Ukraine,Germany,Netherlands,Japan |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Sugar Smash: Book of Life in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Sugar Smash: Book of Life's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Sugar Smash: Book of Life, you can click the app name below to view related reports, or you can find more info in ASOTools.